{"id":10952,"date":"2013-06-19T18:08:25","date_gmt":"2013-06-19T12:38:25","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2013\/06\/19\/social-media-pulse-the-case-of-customer-outrage-against-lemp-brewpub-on-social-media\/"},"modified":"2023-08-17T08:55:10","modified_gmt":"2023-08-17T08:55:10","slug":"social-media-pulse-the-case-of-customer-outrage-against-lemp-brewpub-on-social-media","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/social-media-pulse-the-case-of-customer-outrage-against-lemp-brewpub-on-social-media\/","title":{"rendered":"Social Media Pulse: The case of customer outrage against Lemp brewpub on social media"},"content":{"rendered":"

It was one of those incidents which picked up on social media and ended up on mainstream media. This has opened up an altogether new face of social media crisis for all the brand owners.
\nWe think that this particular incident can serve as a learning opportunity for all the community managers, and especially the ones who are managing hospitality accounts.
\nThere was a similar incident about Star Bucks where a Starbucks cafe in Hong Kong\u2019s posh financial <\/a>district uses water from a tap near a urinal to brew coffee. This resulted in angry reactions from customers.
\nSocial media played a critical role in making the issue an International outrage. It\u00a0amplified the news and made it spread like a wildfire.
\nLemp Brewpub was one of those incidents which actually led to measurable destruction caused to a brand through social media bashing.
\nPrior to this Lemp’s average review score on Zomato<\/a>\u00a0drastically reduced from 3.1 to 1.2 and that too in just one single day.
\nAs a social media analyst, I literally saw what phenomenon social media has become and the power it possesses.
\nHere is a snapshot of what happened:
\n\"Lemp<\/a>
\nThe news began to pick up on Twitter. The original blogpost which has led to the wildfire was removed later.<\/p>\n

#Lemp<\/a>: an anonymous blog about Gurgaon pub creates online heat http:\/\/t.co\/pI1DXjrdYl<\/a>
\n\u2014 NDTV (@ndtv) June 12, 2013<\/a><\/p><\/blockquote>\n

\"Lemp<\/a><\/p>\n

The management of Lemp Brewpub tried to take things the legal way while the outrage on social media continues.<\/p>\n

Dear @LempBrewpub<\/a> you still don’t get it , right? http:\/\/t.co\/HZWFsmwhaY<\/a> via @social_samosa<\/a> #Lemp<\/a> \u2014 Tinu Cherian Abraham (@tinucherian) June 17, 2013<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

It was one of those incidents which picked up on social media and ended up on mainstream media. This has opened up an altogether new face of social media crisis for all the brand owners. We think that this particular incident can serve as a learning opportunity for all the community managers, and especially the …<\/p>\n

Social Media Pulse: The case of customer outrage against Lemp brewpub on social media<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":2108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[1891,1724,2217,1681,1839,2184],"class_list":["post-10952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-orm","tag-brand-management","tag-brand-report","tag-case-study","tag-online-reputation-management","tag-social-media-report"],"acf":[],"yoast_head":"\nThe case of customer outrage against Lemp on social media-Simplify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/social-media-pulse-the-case-of-customer-outrage-against-lemp-brewpub-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The case of customer outrage against Lemp on social media-Simplify\" \/>\n<meta property=\"og:description\" content=\"It was one of those incidents which picked up on social media and ended up on mainstream media. 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