{"id":10941,"date":"2013-04-29T17:00:12","date_gmt":"2013-04-29T11:30:12","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2013\/04\/29\/how-tata-docomo-axis-bank-and-citi-bank-are-getting-customer-service-wrong-on-social-media\/"},"modified":"2023-08-17T09:00:40","modified_gmt":"2023-08-17T09:00:40","slug":"how-tata-docomo-axis-bank-and-citi-bank-are-getting-customer-service-wrong-on-social-media","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/how-tata-docomo-axis-bank-and-citi-bank-are-getting-customer-service-wrong-on-social-media\/","title":{"rendered":"How Tata DOCOMO and Axis Bank are getting customer service wrong on social media"},"content":{"rendered":"<p>Besides the marketing and promotional activities, enterprises are using social media for customer service. There is no doubt that customer service through social media is going to play an imminent role in the overall profits and brand image of enterprises. Already we are seeing brands like Dell and Zappoos leading the way for other brands to follow.<\/p>\n<p><a href=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2013\/04\/Screen-Shot-2013-04-29-at-4.57.28-PM.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2013\/04\/Screen-Shot-2013-04-29-at-4.57.28-PM.png\" alt=\"customer-service-on-socialmedia\" width=\"406\" height=\"247\" \/><\/a><\/p>\n<p>Below are the casestudies on three popular brands in India who are trying to accomplish similar response by implementing customer service on social media. But they seem to be getting it wrong. Please comment below your thoughts on how brands could get their customer service correct on social media.<br \/>\n<iframe src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/20181179\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div><strong> <a title=\"How\" href=\"http:\/\/www.slideshare.net\/simplify360\/how-not-to-handle-customer-responses-via-social-media\" target=\"_blank\" rel=\"noopener\" media=\"\">How Not To Handle Customer Responses via Social Media<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/simplify360\" target=\"_blank\" rel=\"noopener\">Simplify360<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Besides the marketing and promotional activities, enterprises are using social media for customer service. There is no doubt that customer service through social media is going to play an imminent role in the overall profits and brand image of enterprises. Already we are seeing brands like Dell and Zappoos leading the way for other brands &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/how-tata-docomo-axis-bank-and-citi-bank-are-getting-customer-service-wrong-on-social-media\/\"> <span class=\"screen-reader-text\">How Tata DOCOMO and Axis Bank are getting customer service wrong on social media<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":1963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643,1707],"tags":[2151,2152,2153,2154],"class_list":["post-10941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","category-social-customer-service","tag-best-practises-on-social-media","tag-customer-response","tag-customer-service-on-social-media","tag-social-media-response"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Tata DOCOMO and Axis Bank wrong on social media - Simplify360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/how-tata-docomo-axis-bank-and-citi-bank-are-getting-customer-service-wrong-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Tata DOCOMO and Axis Bank wrong on social media - Simplify360\" \/>\n<meta property=\"og:description\" content=\"Besides the marketing and promotional activities, enterprises are using social media for customer service. 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