{"id":10931,"date":"2013-02-19T08:02:20","date_gmt":"2013-02-19T02:32:20","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2013\/02\/19\/ingress-how-google-is-gamifying-map-data-collection-and-augmented-reality-offerings\/"},"modified":"2023-08-17T09:06:46","modified_gmt":"2023-08-17T09:06:46","slug":"ingress-how-google-is-gamifying-map-data-collection-and-augmented-reality-offerings","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/ingress-how-google-is-gamifying-map-data-collection-and-augmented-reality-offerings\/","title":{"rendered":"Ingress: How Google is gamifying Map Data collection and Augmented Reality offerings"},"content":{"rendered":"<p>The launch of Ingress by Google in November 2012 has actually made many people pondering about gamifying data collection and augmented reality offerings. It left people wondering about the mysterious strategy behind Google launching a free android game. It is a game which describes two shadowy sides grappling for dominance namely \u2013 <strong>Enlightened<\/strong>, the team which is trying to creating portals and controlling people\u2019s minds and the <strong>Resistance<\/strong>, the people who are stopping the Enlightened.<br \/>\n<a href=\"https:\/\/simplify360.com\/blog\/ingress-how-google-is-gamifying-map-data-collection-and-augmented-reality-offerings\/ingress4-1-img_assist_custom-480x258\/\" rel=\"attachment\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" title=\"Ingress4-1.img_assist_custom-480x258\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2013\/02\/Ingress4-1.img_assist_custom-480x258.jpeg\" alt=\"\" width=\"479\" height=\"258\" \/><\/a><br \/>\n<em>First, let us check out what this Ingress game is\u2026<\/em><br \/>\nAccording to Wikipedia, Ingress is an augmented reality massively multiplayer online video game created by NianticLabs@Google, released for Android devices.<br \/>\nBased on the report of an investigation, Ingress is a game that involves struggle to save the planet. The game is said to be enhanced everyday unleashing the secrets of the game every passing day to make it more engrossing. The users have access to carry pockets of energy that they can use to complete virtual missions. It is real-time place where people can advertise their products and services. It provides links to real businesses and locations which helps gaming champs to reach people in a highly localized and targeted way. Google\u2019s primary motive seems to be data collection, secondary being revenue from advertisers.<br \/>\nThe game is always prompting the player about his location. In this regard, Michael Carney from PandoDaily said, \u201cTo capture a Portal, and harvest the \u201cenergy\u201d contained therein for his respective team, a user must physically go to a location and check in. additional energy is available by travelling specific walking paths, bike paths, and inner-city routes dictated by the company, all while the user\u2019s Android device is transmitting GPS and accelerometer data. In some cases, the user will be required to photograph locations or objects along those routes.\u201d<br \/>\nGoogle is going to collect mapping data when people are going to walk through the trails or bike paths, etc. And the photos shot and videos recorded by the gamer will be used to get a crucial order to the geo data.<br \/>\nIf you are a user who is very strict about privacy, you might find it very alarming with gamified data collecting. Though there were apps that were using augmented reality data, nothing could make use of the valuable information available. While Google\u2019s Ingress has been spreading like wild fire. The game is getting to be a lot more fun and addictive. The game actually makes people physically move from one place to another in the real world to add more points, while does its work by collecting your data from GPS wherever you go to understand your habits.<br \/>\nHope this game is going to be a smashing hit without any controversies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The launch of Ingress by Google in November 2012 has actually made many people pondering about gamifying data collection and augmented reality offerings. It left people wondering about the mysterious strategy behind Google launching a free android game. It is a game which describes two shadowy sides grappling for dominance namely \u2013 Enlightened, the team &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/ingress-how-google-is-gamifying-map-data-collection-and-augmented-reality-offerings\/\"> <span class=\"screen-reader-text\">Ingress: How Google is gamifying Map Data collection and Augmented Reality offerings<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":1823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1701,1643],"tags":[2126,1730,2127,1776,2128],"class_list":["post-10931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-updates","category-social-crm","tag-augmented-reality","tag-gamification","tag-gamifying-map-data","tag-google","tag-ingress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google is gamifying Map Data collection and Augmented Reality -Simplify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/ingress-how-google-is-gamifying-map-data-collection-and-augmented-reality-offerings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google is gamifying Map Data collection and Augmented Reality -Simplify\" \/>\n<meta property=\"og:description\" content=\"The launch of Ingress by Google in November 2012 has actually made many people pondering about gamifying data collection and augmented reality offerings. It left people wondering about the mysterious strategy behind Google launching a free android game. It is a game which describes two shadowy sides grappling for dominance namely \u2013 Enlightened, the team &hellip; Ingress: How Google is gamifying Map Data collection and Augmented Reality offerings Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplify360.com\/blog\/ingress-how-google-is-gamifying-map-data-collection-and-augmented-reality-offerings\/\" \/>\n<meta property=\"og:site_name\" content=\"Simplify 360\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-19T02:32:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T09:06:46+00:00\" \/>\n<meta name=\"author\" content=\"Simplify360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" 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