{"id":10925,"date":"2013-02-07T10:18:38","date_gmt":"2013-02-07T04:48:38","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2013\/02\/07\/can-anyone-do-facebook-marketing-better-than-zappos\/"},"modified":"2023-08-17T09:13:11","modified_gmt":"2023-08-17T09:13:11","slug":"can-anyone-do-facebook-marketing-better-than-zappos","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/can-anyone-do-facebook-marketing-better-than-zappos\/","title":{"rendered":"Can anyone do Facebook marketing better than Zappos?"},"content":{"rendered":"<p><a href=\"https:\/\/simplify360.com\/blog\/can-anyone-do-facebook-marketing-better-than-zappos\/screen-shot-2013-02-07-at-2-11-28-pm\/\" rel=\"attachment\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" title=\"Screen\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2013\/02\/Screen-Shot-2013-02-07-at-2.11.28-PM.png\" alt=\"\" width=\"542\" height=\"318\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.zappos.com\/\">Zappos<\/a> clocked 85,000 visits to its website through its <a href=\"https:\/\/www.facebook.com\/zappos\">Facebook page<\/a>; it achieved the remarkable feat in just two months (Nov. 20, 2013 \u2013 Jan. 20, 2013)<br \/>\n<a href=\"http:\/\/www.kenshoo.com\/\">Kenshoo<\/a>, a digital marketing firm which works with Zappos further elaborated that 42% of the facebook posts led to conversions and the rest prompted fans to like, share or comment.<br \/>\nAccording to Bryan Eisenberg , a marketing ROI expert, the average conversion rate for retail is 2% to 3%, whereas Kenshoo reported that for one particular post, Zappos got a 3.5% click-through rate and a 3.4% conversion rate for a revenue per click of $4.90, which represented a 34X ROI.<br \/>\nEisenberg also remarked that Zappos\u2019 customers are those who keep coming back and their every post has a URL containing their website link to it, clearly indicating the brilliant engagement strategy underneath.<br \/>\nIf you want to know more about the social media strategy of Zappos,<a href=\"https:\/\/simplify360.com\/resources\/case-study-on-success-of-zappos-on-twitter\/\"> check out the case study <\/a>which we have prepared.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zappos clocked 85,000 visits to its website through its Facebook page; it achieved the remarkable feat in just two months (Nov. 20, 2013 \u2013 Jan. 20, 2013) Kenshoo, a digital marketing firm which works with Zappos further elaborated that 42% of the facebook posts led to conversions and the rest prompted fans to like, share &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/can-anyone-do-facebook-marketing-better-than-zappos\/\"> <span class=\"screen-reader-text\">Can anyone do Facebook marketing better than Zappos?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":1741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643,1721],"tags":[1699,2109,2110],"class_list":["post-10925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","category-social-media-marketing","tag-facebook-marketing","tag-zappos","tag-zappos-social-media-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can anyone do Facebook marketing better than Zappos? - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/can-anyone-do-facebook-marketing-better-than-zappos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can anyone do Facebook marketing better than Zappos? - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"Zappos clocked 85,000 visits to its website through its Facebook page; it achieved the remarkable feat in just two months (Nov. 20, 2013 \u2013 Jan. 20, 2013) Kenshoo, a digital marketing firm which works with Zappos further elaborated that 42% of the facebook posts led to conversions and the rest prompted fans to like, share &hellip; Can anyone do Facebook marketing better than Zappos? 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