{"id":10921,"date":"2013-01-28T07:34:38","date_gmt":"2013-01-28T02:04:38","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2013\/01\/28\/why-do-a-social-media-listening-audit\/"},"modified":"2023-08-17T09:15:43","modified_gmt":"2023-08-17T09:15:43","slug":"why-do-a-social-media-listening-audit","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/why-do-a-social-media-listening-audit\/","title":{"rendered":"Why do we need to do a social media listening audit?"},"content":{"rendered":"

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\nSocial media listening audit is what you need when you want to treat your audience the way they want to be treated not just the way you want to treat them.<\/em>
\nSocial media is a two-way communication channel unlike the traditional direct mail or the emails. And above anything else, listening needs to be given the highest priority as you cannot respond to your customers unless and until you listen to them carefully. To know better about what your customers are speaking, you need to have a carefully done social media listening audit from tools like Simplify360.
\nClick here for an instant social media brand audit\u2026
\nListening to your audience can include checking the replies to your tweets on twitter, comments on facebook, or following your photos on Pinterest, or answering your questions or seeking for an answer on LinkedIn and so on and so forth. You cannot restrict your listening to a specific channel and specific way. There are many ways you can and you need to listen to burgeon in your industry.
\nThese are few things you should be all years for. Listening can include:<\/p>\n

1. Where your customers are
\n2. What channels they are using for communication
\n3. Who are talking about your brand
\n4. How are they sharing news
\n5. What all subjects\/topics they are showing interest
\n6. When are they likely to be engaged
\n7. What are the highly active social media channels
\n8. What are the top issues in your industry that people are talking about<\/p>\n

By taking up a social media listening audit from Simplify360, you can be sure of a real-time conversation with your customers. When you take up the audit, the listening territory is determined which helps you to narrow don your focus. Along with that, below are few more aspects that you can cognize:<\/p>\n