{"id":10913,"date":"2012-12-21T12:22:27","date_gmt":"2012-12-21T06:52:27","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2012\/12\/21\/common-mistakes-brands-make-in-social-media\/"},"modified":"2023-08-17T04:13:58","modified_gmt":"2023-08-17T04:13:58","slug":"common-mistakes-brands-make-in-social-media","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/","title":{"rendered":"Common mistakes brands make in social media"},"content":{"rendered":"<p>Mastering Social Media is pretty much a tough task, and when it comes to building your brand in the social web, it gets tougher. There are huge brands which fail in using social media channels to an optimum level. There are even marketers who commit serious crimes with these channels which almost break the brands. If you do not want to fall in such categories, do check out this post.<\/p>\n<figure id=\"attachment_1578\" aria-describedby=\"caption-attachment-1578\" style=\"width: 357px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/head-in-hands-flickr-photo-sharing1\/\" rel=\"attachment wp-att-1578\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1578 \" title=\"Head-in-Hands-Flickr-Photo-Sharing1\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2012\/12\/Head-in-Hands-Flickr-Photo-Sharing1.jpg\" alt=\"\" width=\"357\" height=\"237\" \/><\/a><figcaption id=\"caption-attachment-1578\" class=\"wp-caption-text\">By Alex E. Proimos Source: wildhairmedia<\/figcaption><\/figure>\n<p><strong>Social media is just about Facebook, Twitter and LinkedIn<\/strong><br \/>\nAre you serious? Do you really have a notion that social media is only about Facebook, Twitter and LinkedIn? Please wake up and check out the number of channels incepting every day. The number is huge maybe thousands. Social media channels you choose to communicate with your customers depends on your industry and most importantly, it depends on where your customers are and what channels they are using.<br \/>\n<strong>Not having a specific voice for your brand<\/strong><br \/>\nIf you check out any huge brands social media activity, you can observe that they have something in common \u2013 \u2018voice\u2019. Brands follow a brand and a theme that is most appealing to customers and follow the same thing. For instance, Fastrack, which is targeting youngsters, has a tag line, \u2018Keep moving\u2019. Middle aged and aged people cannot connect to it. Because, the brand is aiming at youngsters who can relate to the brand. The entire voice followed by the brand is unique. Even its recent campaign, \u2018Making hell cool\u2019 in\u00a0relation to Doomsday too follows its original voice. It does not digress from it. Similarly, even your brand should have a unique voice and that with which your target audience can easily relate to.<br \/>\n<strong>Boring your social media connections<\/strong><br \/>\nSocial media is no way like traditional marketing, which is a one-way dialog, but two-way communication where prospects and customers can freely converse with brands. There are brands which just keep updating about their products or services and never talk anything about customers\u2019 queries or feedback. If that is what you are doing, well you need to change. Check the channel to know what people are talking about and also target audience would like to get from your brand. Don\u2019t deliver just what you have but what they require. Remember that to create engaging and interacting social media conversations, you first need to listen to your fans and friends.<br \/>\nYou need to know:<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Who your buyers are and what is their persona?<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What are their demographics?<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What motivates them?<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What are the biggest concerns of these people?<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How do they procure information about product or services?<br \/>\n<strong>Shouting doesn\u2019t get you attention<\/strong><br \/>\nSocial networks are flooded with too many status updates and do any number of efforts, your status is going to get lost in the pool of updates. So posting the same thing again and again or putting your status in capital letters will not help you by any chance. The only way to get noticed is by posting relevant and high quality content. Avoid slang or jargons to target a wider range of audience.<br \/>\n\u00ad<strong>Update consistently<\/strong><br \/>\nSocial media is a platform where the trend changes in minutes and if you are not updating it regularly, you are definitely going lag behind. Make it a routine to update regularly and with quality content which your followers and fans can relate to. Have a proper schedule for your posts. And when there is a new trend that pops up in the market, make sure that you update relevant posts.<br \/>\n<strong>Measure your social media ROI<\/strong><br \/>\nYou aren\u2019t participating in social media conversations or doing any other social media efforts just for the heck of it. If you want to know the results, you have to measure it and unless and until you measure the results and track them, you cannot update your social media strategies. So have tools incorporated to measure your results fast and quick.<br \/>\nSocial media as interpreted isn\u2019t an easy task. If you want to generate results using it, you ought to follow these steps. Enjoy the social network!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mastering Social Media is pretty much a tough task, and when it comes to building your brand in the social web, it gets tougher. There are huge brands which fail in using social media channels to an optimum level. There are even marketers who commit serious crimes with these channels which almost break the brands. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/\"> <span class=\"screen-reader-text\">Common mistakes brands make in social media<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":1578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[1801,1704,2088,1714],"class_list":["post-10913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-social-media-management","tag-social-media-marketing","tag-social-media-plan","tag-social-media-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Common mistakes brands make in social media - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Common mistakes brands make in social media - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"Mastering Social Media is pretty much a tough task, and when it comes to building your brand in the social web, it gets tougher. There are huge brands which fail in using social media channels to an optimum level. There are even marketers who commit serious crimes with these channels which almost break the brands. &hellip; Common mistakes brands make in social media Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Simplify 360\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-21T06:52:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T04:13:58+00:00\" \/>\n<meta name=\"author\" content=\"Simplify360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/\"},\"author\":{\"name\":\"Simplify360\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967\"},\"headline\":\"Common mistakes brands make in social media\",\"datePublished\":\"2012-12-21T06:52:27+00:00\",\"dateModified\":\"2023-08-17T04:13:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/\"},\"wordCount\":698,\"publisher\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Social Media Management\",\"social media marketing\",\"social media plan\",\"social media strategy\"],\"articleSection\":[\"Social CRM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/\",\"url\":\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/\",\"name\":\"Common mistakes brands make in social media - Simplify 360\",\"isPartOf\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2012-12-21T06:52:27+00:00\",\"dateModified\":\"2023-08-17T04:13:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/simplify360.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Common mistakes brands make in social media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/simplify360.com\/blog\/#website\",\"url\":\"https:\/\/simplify360.com\/blog\/\",\"name\":\"Simplify360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/simplify360.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/simplify360.com\/blog\/#organization\",\"name\":\"Simplify360\",\"url\":\"https:\/\/simplify360.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-simpify-360-logo.png\",\"contentUrl\":\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-simpify-360-logo.png\",\"width\":800,\"height\":161,\"caption\":\"Simplify360\"},\"image\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967\",\"name\":\"Simplify360\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ef5f2955c2f7f2e929791ca3e8cb6ae021f05e4e6d53352524aad18145c995db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ef5f2955c2f7f2e929791ca3e8cb6ae021f05e4e6d53352524aad18145c995db?s=96&d=mm&r=g\",\"caption\":\"Simplify360\"},\"url\":\"https:\/\/simplify360.com\/blog\/author\/simplify360\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Common mistakes brands make in social media - Simplify 360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/","og_locale":"en_US","og_type":"article","og_title":"Common mistakes brands make in social media - Simplify 360","og_description":"Mastering Social Media is pretty much a tough task, and when it comes to building your brand in the social web, it gets tougher. There are huge brands which fail in using social media channels to an optimum level. There are even marketers who commit serious crimes with these channels which almost break the brands. &hellip; Common mistakes brands make in social media Read More \u00bb","og_url":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/","og_site_name":"Simplify 360","article_published_time":"2012-12-21T06:52:27+00:00","article_modified_time":"2023-08-17T04:13:58+00:00","author":"Simplify360","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#article","isPartOf":{"@id":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/"},"author":{"name":"Simplify360","@id":"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967"},"headline":"Common mistakes brands make in social media","datePublished":"2012-12-21T06:52:27+00:00","dateModified":"2023-08-17T04:13:58+00:00","mainEntityOfPage":{"@id":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/"},"wordCount":698,"publisher":{"@id":"https:\/\/simplify360.com\/blog\/#organization"},"image":{"@id":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#primaryimage"},"thumbnailUrl":"","keywords":["Social Media Management","social media marketing","social media plan","social media strategy"],"articleSection":["Social CRM"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/","url":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/","name":"Common mistakes brands make in social media - Simplify 360","isPartOf":{"@id":"https:\/\/simplify360.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#primaryimage"},"image":{"@id":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#primaryimage"},"thumbnailUrl":"","datePublished":"2012-12-21T06:52:27+00:00","dateModified":"2023-08-17T04:13:58+00:00","breadcrumb":{"@id":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/simplify360.com\/blog\/common-mistakes-brands-make-in-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/simplify360.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Common mistakes brands make in social media"}]},{"@type":"WebSite","@id":"https:\/\/simplify360.com\/blog\/#website","url":"https:\/\/simplify360.com\/blog\/","name":"Simplify360","description":"","publisher":{"@id":"https:\/\/simplify360.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/simplify360.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/simplify360.com\/blog\/#organization","name":"Simplify360","url":"https:\/\/simplify360.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplify360.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-simpify-360-logo.png","contentUrl":"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-simpify-360-logo.png","width":800,"height":161,"caption":"Simplify360"},"image":{"@id":"https:\/\/simplify360.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967","name":"Simplify360","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplify360.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ef5f2955c2f7f2e929791ca3e8cb6ae021f05e4e6d53352524aad18145c995db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef5f2955c2f7f2e929791ca3e8cb6ae021f05e4e6d53352524aad18145c995db?s=96&d=mm&r=g","caption":"Simplify360"},"url":"https:\/\/simplify360.com\/blog\/author\/simplify360\/"}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Simplify360","author_link":"https:\/\/simplify360.com\/blog\/author\/simplify360\/"},"uagb_comment_info":0,"uagb_excerpt":"Mastering Social Media is pretty much a tough task, and when it comes to building your brand in the social web, it gets tougher. There are huge brands which fail in using social media channels to an optimum level. There are even marketers who commit serious crimes with these channels which almost break the brands.&hellip;","_links":{"self":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/10913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/comments?post=10913"}],"version-history":[{"count":0,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/10913\/revisions"}],"wp:attachment":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/media?parent=10913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/categories?post=10913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/tags?post=10913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}