{"id":10881,"date":"2012-08-17T16:57:54","date_gmt":"2012-08-17T11:27:54","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2012\/08\/17\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/"},"modified":"2023-08-17T04:40:40","modified_gmt":"2023-08-17T04:40:40","slug":"citibank-leads-standard-chartered-by-72-in-the-share-of-voice","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/","title":{"rendered":"CitiBank leads Standard Chartered by 72% in the Share of Voice"},"content":{"rendered":"<p><strong>Bangalore 17th August, 2012<\/strong>: Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches a report on Banks on Social media, a study on Banks based in Singapore.<\/p>\n<p>The objective of this study was to understand the social media presence of banks in Singapore and which are the banks that are using this channel of communication to their advantage. In this research, four major banks in Singapore namely DBS, Citibank, OCBC and Standard Chartered Bank are considered. The conversations in social media are tracked from 1st July to 31st July for a period of one month. The study is based on total of 38,301 conversations are collected for the purpose of the study.<\/p>\n<p>\u201cBeing a completely customer driven segment, Banks are required to be in constant touch with their customers. Social Media can act as a great channel of communication not just for promoting new schemes but also listening to what the customer needs and collecting feedback online. This report shows the trend in social media and banking industry\u201d said Vang Lian, Vice President and Lead Analyst, Simplify360.<\/p>\n<p>Some key findings:<\/p>\n<ul>\n<li>OCBC is the most talked about bank in Singapore<\/li>\n<li>Conversations about banks are 80% most likely to come from men.<\/li>\n<li>Twitter is the most preferred medium for conversations about banks, contributing to 76% of the social media buzz.<\/li>\n<li>A disgruntled bank customer is most likely to complain about it on discussion forums and on micro-blogging site Twitter<\/li>\n<li>The buzz around banks tracked in this study came mainly from United states, followed by Indonesia and Singapore<\/li>\n<\/ul>\n<p>Social Networking sites, micro-blogs and blogs are still the medium of choice for banking related conversations. They contributed to 94% of the time spend on the internet which is close to 16 times the amount of time spend on other sites. Videos, photo sharing sites like flickr and other standard web pages are yet to catch up.<\/p>\n<p>Lian says, \u201cThis is interesting to see that OCBC Bank has the highest share of buzz among conversations from Singapore.<br \/>\nInterestingly, CitiBank with a global share of voice of 65% is on par with Standard Chartered coming far second when buzz only from Singapore is considered. While DBS has only 4% share.<br \/>\nThe share of buzz of CitiBank declines as we narrow further down from global to Asian continent and then to only Singapore.<\/p>\n<p><strong>About Simplify360<\/strong><\/p>\n<p>Simplify360 is a Social Media Management Application for Social Business Analytics and Multichannel Engagement. Global clients have validated the product for stability and scalability with significant use for some time now. It enables organizations to effectively implement social media concepts in to core business functions. Powered by Simplify360 AnalyticsTM, Simplify360 extend a sophisticated and user-friendly environment to realize value via actionable intelligence. The company supports a variety of Enterprises, SMBs, Media Agencies, Research and Analytics Communities and Customer Support Organizations.<\/p>\n<p>To view the full report please visit: www.simplify360.com<br \/>\n<iframe src=\"https:\/\/simplify360.com\/resources\/\/twitter?pdfId=https:\/\/simplify360.com\/resources\/wp-content\/uploads\/2012\/08\/Banks-on-Social-media-Presentation.pdf&amp;text=Checkout this Report : CitiBank leads Standard Chartered by 72% in the Share of Voice. http:\/\/bit.ly\/NsmfqW\" name=\"paytweet_button\" width=\"381px\" height=\"60\" frameborder=\"no\" scrolling=\"no\"><\/iframe><br \/>\n<strong>Contact<\/strong>: contact [@] simplify360 [dot] com<br \/>\nOriginal Research PPT can be found on our Slideshare account:<br \/>\n<iframe style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/13998018\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"CitiBank leads Standard Chartered by 72% in the Share of Voice.\" href=\"http:\/\/www.slideshare.net\/simplify360\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\" target=\"_blank\" rel=\"noopener noreferrer\">CitiBank leads Standard Chartered by 72% in the Share of Voice.<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/simplify360\" target=\"_blank\" rel=\"noopener noreferrer\">Simplify360<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bangalore 17th August, 2012: Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches a report on Banks on Social media, a study on Banks based in Singapore. The objective of this study was to understand the social media presence of banks in Singapore and which are the banks that &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/\"> <span class=\"screen-reader-text\">CitiBank leads Standard Chartered by 72% in the Share of Voice<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1702,1643],"tags":[2014,2015,2016,2017,1814,2018,2019],"class_list":["post-10881","post","type-post","status-publish","format-standard","hentry","category-industry-research","category-social-crm","tag-banking","tag-banking-on-social-media","tag-citibank","tag-ocdb-in-social-media","tag-social-media-in-banks","tag-social-media-monitoring-in-banking","tag-standard-chartered-bank"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CitiBank lead Standard Chartered by72% in the Share of Voice-Simplify360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CitiBank lead Standard Chartered by72% in the Share of Voice-Simplify360\" \/>\n<meta property=\"og:description\" content=\"Bangalore 17th August, 2012: Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches a report on Banks on Social media, a study on Banks based in Singapore. The objective of this study was to understand the social media presence of banks in Singapore and which are the banks that &hellip; CitiBank leads Standard Chartered by 72% in the Share of Voice Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/\" \/>\n<meta property=\"og:site_name\" content=\"Simplify 360\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-17T11:27:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T04:40:40+00:00\" \/>\n<meta name=\"author\" content=\"Simplify360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/\"},\"author\":{\"name\":\"Simplify360\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967\"},\"headline\":\"CitiBank leads Standard Chartered by 72% in the Share of Voice\",\"datePublished\":\"2012-08-17T11:27:54+00:00\",\"dateModified\":\"2023-08-17T04:40:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/\"},\"wordCount\":513,\"publisher\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#organization\"},\"keywords\":[\"banking\",\"banking on social media\",\"CitiBank\",\"OCDB in social media\",\"Social Media in Banks\",\"social media monitoring in banking\",\"Standard Chartered Bank\"],\"articleSection\":[\"Industry Research\",\"Social CRM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/\",\"url\":\"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/\",\"name\":\"CitiBank lead Standard Chartered by72% in the Share of Voice-Simplify360\",\"isPartOf\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#website\"},\"datePublished\":\"2012-08-17T11:27:54+00:00\",\"dateModified\":\"2023-08-17T04:40:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/simplify360.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CitiBank leads Standard Chartered by 72% in the Share of Voice\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/simplify360.com\/blog\/#website\",\"url\":\"https:\/\/simplify360.com\/blog\/\",\"name\":\"Simplify360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/simplify360.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/simplify360.com\/blog\/#organization\",\"name\":\"Simplify360\",\"url\":\"https:\/\/simplify360.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-simpify-360-logo.png\",\"contentUrl\":\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-simpify-360-logo.png\",\"width\":800,\"height\":161,\"caption\":\"Simplify360\"},\"image\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967\",\"name\":\"Simplify360\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ef5f2955c2f7f2e929791ca3e8cb6ae021f05e4e6d53352524aad18145c995db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ef5f2955c2f7f2e929791ca3e8cb6ae021f05e4e6d53352524aad18145c995db?s=96&d=mm&r=g\",\"caption\":\"Simplify360\"},\"url\":\"https:\/\/simplify360.com\/blog\/author\/simplify360\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CitiBank lead Standard Chartered by72% in the Share of Voice-Simplify360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/","og_locale":"en_US","og_type":"article","og_title":"CitiBank lead Standard Chartered by72% in the Share of Voice-Simplify360","og_description":"Bangalore 17th August, 2012: Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches a report on Banks on Social media, a study on Banks based in Singapore. The objective of this study was to understand the social media presence of banks in Singapore and which are the banks that &hellip; CitiBank leads Standard Chartered by 72% in the Share of Voice Read More \u00bb","og_url":"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/","og_site_name":"Simplify 360","article_published_time":"2012-08-17T11:27:54+00:00","article_modified_time":"2023-08-17T04:40:40+00:00","author":"Simplify360","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/#article","isPartOf":{"@id":"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/"},"author":{"name":"Simplify360","@id":"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967"},"headline":"CitiBank leads Standard Chartered by 72% in the Share of Voice","datePublished":"2012-08-17T11:27:54+00:00","dateModified":"2023-08-17T04:40:40+00:00","mainEntityOfPage":{"@id":"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/"},"wordCount":513,"publisher":{"@id":"https:\/\/simplify360.com\/blog\/#organization"},"keywords":["banking","banking on social media","CitiBank","OCDB in social media","Social Media in Banks","social media monitoring in banking","Standard Chartered Bank"],"articleSection":["Industry Research","Social CRM"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/","url":"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/","name":"CitiBank lead Standard Chartered by72% in the Share of Voice-Simplify360","isPartOf":{"@id":"https:\/\/simplify360.com\/blog\/#website"},"datePublished":"2012-08-17T11:27:54+00:00","dateModified":"2023-08-17T04:40:40+00:00","breadcrumb":{"@id":"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/simplify360.com\/blog\/citibank-leads-standard-chartered-by-72-in-the-share-of-voice\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/simplify360.com\/blog\/"},{"@type":"ListItem","position":2,"name":"CitiBank leads Standard Chartered by 72% in the Share of Voice"}]},{"@type":"WebSite","@id":"https:\/\/simplify360.com\/blog\/#website","url":"https:\/\/simplify360.com\/blog\/","name":"Simplify360","description":"","publisher":{"@id":"https:\/\/simplify360.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/simplify360.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/simplify360.com\/blog\/#organization","name":"Simplify360","url":"https:\/\/simplify360.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplify360.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-simpify-360-logo.png","contentUrl":"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-simpify-360-logo.png","width":800,"height":161,"caption":"Simplify360"},"image":{"@id":"https:\/\/simplify360.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967","name":"Simplify360","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplify360.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ef5f2955c2f7f2e929791ca3e8cb6ae021f05e4e6d53352524aad18145c995db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef5f2955c2f7f2e929791ca3e8cb6ae021f05e4e6d53352524aad18145c995db?s=96&d=mm&r=g","caption":"Simplify360"},"url":"https:\/\/simplify360.com\/blog\/author\/simplify360\/"}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Simplify360","author_link":"https:\/\/simplify360.com\/blog\/author\/simplify360\/"},"uagb_comment_info":0,"uagb_excerpt":"Bangalore 17th August, 2012: Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches a report on Banks on Social media, a study on Banks based in Singapore. The objective of this study was to understand the social media presence of banks in Singapore and which are the banks that&hellip;","_links":{"self":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/10881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/comments?post=10881"}],"version-history":[{"count":0,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/10881\/revisions"}],"wp:attachment":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/media?parent=10881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/categories?post=10881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/tags?post=10881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}