{"id":10880,"date":"2012-08-30T16:54:31","date_gmt":"2012-08-30T11:24:31","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2012\/08\/30\/olympics-2012-beats-cricket-india-moves-on\/"},"modified":"2023-08-17T04:40:21","modified_gmt":"2023-08-17T04:40:21","slug":"olympics-2012-beats-cricket-india-moves-on","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/olympics-2012-beats-cricket-india-moves-on\/","title":{"rendered":"Olympics 2012 beats Cricket: India moves on"},"content":{"rendered":"

Bangalore 30th August, 2012: Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches an Info-graphic report on Social Media Buzz for Olympics 2012 in India.<\/p>\n

The objective of this study was to capture the buzz in India about Olympics in social media. Most of the conversations happening are on Facebook and Twitter. London Olympics 2012 has shown that there are many other sports apart from cricket which can bring people together.<\/p>\n

\u201cBeing a complete cricket driven country, it was a real surprise to see that other sports having such a huge buzz in India. Cricket might still have strong presence in the media and maintains leadership in the brand endorsement, Indians have moved on and they now have diversified their sports interest\u201d says Deep Sherchan, CMO, Simplify360.<\/p>\n

Sherchan adds, \u201cThis is going to have huge impact in celebrity and brand endorsements. Other sports will benefit with the move, and it is a good sign for the nation\u201d.<\/p>\n

Some key findings:
\n\u2022 Highest number of conversations happened on Twitter 17,614 Unique people
\n\u2022 MC Mary Kom event was on the peak of Olympic buzz
\n\u2022 Boxing reigns as the most talked sport followed by Badminton
\n\u2022 Saina Nehwal was the most popular Indian Sportsperson
\n\u2022 Most of the conversations came from Mumbai
\n\u2022 Olympics generated more buzz in India than India Sri Lanka Series during the same time.<\/p>\n

\"Infographics<\/a><\/p>\n

Simplify360: Simplify360 is a Social Media Management Application for Social Business Analytics and Multichannel Engagement. Global clients have validated the product for stability and scalability with significant use for some time now. It enables organizations to effectively implement social media concepts in to core business functions. Powered by Simplify360 AnalyticsTM, Simplify360 extend a sophisticated and user-friendly environment to realize value via actionable intelligence. The company supports a variety of Enterprises, SMBs, Media Agencies, Research and Analytics Communities and Customer Support Organizations.<\/p>\n

www.simplify360.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bangalore 30th August, 2012: Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches an Info-graphic report on Social Media Buzz for Olympics 2012 in India. The objective of this study was to capture the buzz in India about Olympics in social media. Most of the conversations happening are on …<\/p>\n

Olympics 2012 beats Cricket: India moves on<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":1084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008,2009,2010,2011,2012,2013],"class_list":["post-10880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-abhinav-bindra","tag-deepika-kumari","tag-devendro-singh","tag-gagan-narang","tag-indian-cricket","tag-infographics-of-olympics-2012","tag-jai-bhagwan","tag-leander-paes","tag-mahesh-bhupathi","tag-manoj-kumar","tag-mc-mary-kom","tag-rohan-bopanna","tag-saina-nehwal","tag-sania-mirza","tag-social-media-analysis-of-olympics-2012","tag-sumit-sangwan","tag-sushil-kumar","tag-vijender-singh","tag-vikas-krishan-yadav"],"acf":[],"yoast_head":"\nOlympics 2012 beats Cricket: India moves on - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/olympics-2012-beats-cricket-india-moves-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olympics 2012 beats Cricket: India moves on - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"Bangalore 30th August, 2012: Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches an Info-graphic report on Social Media Buzz for Olympics 2012 in India. 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The objective of this study was to capture the buzz in India about Olympics in social media. 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