{"id":1032,"date":"2012-08-03T13:03:16","date_gmt":"2012-08-03T07:33:16","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2012\/08\/03\/17-of-social-conversation-on-airlines-is-negative-simplify360-research\/"},"modified":"2023-08-17T04:41:26","modified_gmt":"2023-08-17T04:41:26","slug":"17-of-social-conversation-on-airlines-is-negative-simplify360-research","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/17-of-social-conversation-on-airlines-is-negative-simplify360-research\/","title":{"rendered":"17% of Social Conversation on Airlines is Negative &#8211; Simplify360 Research"},"content":{"rendered":"<p>Bangalore, India &#8211; 3<sup>rd<\/sup> August, 2012: Airlines industry has a bad reputation in general, and averages 17% of negative conversation on Social Media. This is higher than the overall market average, which stands at 5.72%.<\/p>\n<p>The finding came in a research done by Simplify360, leading Social Media Monitoring and Research Firm.<\/p>\n<p>Five major carriers were considered for the research, which includes Lufthansa, Cathay Pacific, Tiger Airways, Singapore Airlines and Thai Airlines. Among the five, Tiger Airways is the most loved with 14% negative conversations and Lufthansa is the most hated with 21% conversations.<\/p>\n<p>Social Sites like Twitter, Facebook, Blogs, News, Youtube, Flickr and Discussions Forums were considered for the research, and they were tracked for 25 days between 1<sup>st<\/sup> and 27<sup>th<\/sup> July, 2012.<\/p>\n<p>In terms of overall buzz, Lufthansa lead with 36% of the share of voice; Singapore Airlines came second with 24% followed by Cathay Pacific at 19%.<\/p>\n<p>Regarding the research, Simplify360 CMO Deep Sherchan says, \u201cPeople expect premium service from Airlines as the premium feel has not lost its relevance from people\u2019s mind. They tend to complain every bit of smaller issues. The experience shared by most people is either worst or the best.\u201d<\/p>\n<p>\u201cThe research shows strong need for companies to take Social Media seriously, and hire agencies for online reputation management. Without which, the damage that it can done is huge.\u201d<\/p>\n<p>On looking at the report Simplify360 CEO Bhupendra Khanal says, \u201cI am not at all surprised. People have complains for Airline carriers. A huge enterprise is likely to have smaller shortfalls. Social Media can actually be used to find those issues early and work to fix it.\u201d<\/p>\n<p><strong>About Simplify360<\/strong><\/p>\n<p>Simplify360 is a Social Media Management Application for Social Business Analytics and Multichannel Engagement. Global clients have validated the product for stability and scalability with significant use for some time now.\u00a0 It enables organizations to effectively implement social media concepts in to core business functions. Powered by Simplify360 AnalyticsTM, Simplify360 extend a sophisticated and user-friendly environment to realize value via actionable intelligence. The company supports a variety of Enterprises, SMBs, Media Agencies, Research and Analytics Communities and Customer Support Organizations.<\/p>\n<p><strong>Contact<\/strong>: contact [@] simplify360 [dot] com<\/p>\n<p>Original Research PPT can be found on our Slideshare account:<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/13848199\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"17% of Global Airline Brands buzz is negative.\" href=\"http:\/\/www.slideshare.net\/simplify360\/how-does-global-airline-brands-stand-on-social-media\" target=\"_blank\" rel=\"noopener noreferrer\">17% of Global Airline Brands buzz is negative.<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/simplify360\" target=\"_blank\" rel=\"noopener noreferrer\">Simplify360<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bangalore, India &#8211; 3rd August, 2012: Airlines industry has a bad reputation in general, and averages 17% of negative conversation on Social Media. This is higher than the overall market average, which stands at 5.72%. The finding came in a research done by Simplify360, leading Social Media Monitoring and Research Firm. Five major carriers were &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/17-of-social-conversation-on-airlines-is-negative-simplify360-research\/\"> <span class=\"screen-reader-text\">17% of Social Conversation on Airlines is Negative &#8211; Simplify360 Research<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1702,1643],"tags":[1920,1921,1922,1923,1924,1925,1926,1927],"class_list":["post-1032","post","type-post","status-publish","format-standard","hentry","category-industry-research","category-social-crm","tag-airline-industry-on-social-media","tag-cathay-pacific","tag-lufthansa","tag-online-reputation-for-airlines-industry","tag-singapore-airlines","tag-social-media-strategy-for-airline-industry","tag-thai-airways","tag-tiger-airways"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>17% of Social Conversation on Airlines is Negative -https:\/\/simplify360.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/17-of-social-conversation-on-airlines-is-negative-simplify360-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17% of Social Conversation on Airlines is Negative -https:\/\/simplify360.com\" \/>\n<meta property=\"og:description\" content=\"Bangalore, India &#8211; 3rd August, 2012: Airlines industry has a bad reputation in general, and averages 17% of negative conversation on Social Media. This is higher than the overall market average, which stands at 5.72%. The finding came in a research done by Simplify360, leading Social Media Monitoring and Research Firm. 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This is higher than the overall market average, which stands at 5.72%. The finding came in a research done by Simplify360, leading Social Media Monitoring and Research Firm. Five major carriers were&hellip;","_links":{"self":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/1032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/comments?post=1032"}],"version-history":[{"count":0,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/1032\/revisions"}],"wp:attachment":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/media?parent=1032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/categories?post=1032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/tags?post=1032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}