For the last one month, Twitter has been abuzz with quizzes organised by a particular soft drink brand using hashtags. The wave of conversations the hashtag generated prompted several other brands to emulate the concept and build fan base. In…
A very famous Dell story is the best example of how negativity can trash your brand image. In 2005, a blog post from an influential blogger about the dell’s pathetic customer service created a viral effect. Dell did not respond to…
Today, Facebook has more than 700 million global users on its platform. Considering the population, Facebook can be declared as the third largest nation of the world. This paradigm shift has fueled a revolution in many aspects of our lives…
A new study by Kantar Media Compete shows that tweets has much higher conversion ratio than Facebook Updates. The numbers come from the quarterly “Online Shopper Intelligence Study” which looks at cross-channel shopping behaviour. The survey was given to 2,574…
Dell is probably the biggest success story of marketing on Twitter. Dell has been using Twitter for more than 3 years. It was in the June of 2007 when Dell was first connected with this social network as a project…
The key to the success of any business lies in getting its products and services over a large audience and selling them. A business has to continuously engage with their customers and cannot succeed if they fail to build a…
Naked Pizza presents the strongest case on how Twitter can help leverage your local market. Twitter accounts for 68.60% of its total sales. The most interesting of all is its success within a very short time. The main model of…
The Cricket World Cup heat is ON!!! In this ocassion Simplify360 is bringing you Simply Cricket which will add more heat to the game… So buckle up for the rough ride filled with millions of ‘Ooooh..’s and ‘Aaaaah…’s. Along with the…