Do you still consider blog to be important? Does your latest marketing plan include blog strategy? If you are a large enterprise, most probably blogging is already there in one of your agenda, but making a decision over a blog…
Social Media Analytics is becoming an important part of digital marketing. Every social media team consists of a social media analyst whose job is to measure the success of the campaigns and generate insightful reports with recommendations. Without social media analyst the…
Bangalore: No sooner had the buzz around elections subsided among India’s social media users, a new topic became viral — the new cabinet of the Narendra Modi government. In fact, on the day of the election results itself (May 16),…
Let me throw a spoiler here! We have been noticing amazing activity on Social Media platforms during and after Indian Elections 2014. The run up that started when Congress Leader, Shashi Tharoor launched his Twitter account for daily interaction with…
Over the past few years, more and more young Indians have succumbed to the charm of tweets. Be it politicians like Kejriwal/Rahul or celebrities like Priyanka Chopra/Chetan Bhagat twitter is fast pervading within the Indian Borders. So what are the…
Since its inception in 2006, Twitter has emerged as a treasure trove for customer service for brands. It is a cost-effective, real time tool which allows a customer to get in touch with the brand straightaway. However, even now brands…
If social media can be used to hire you, then it can also be used to fire you! Suppose, you get up, log in to your Facebook account, and you see an update from your company’s Facebook page that you…
Suppose, your airline informs you at midnight that your flight to Bangalore has been cancelled, and making it even worse, they ask you to re-book the two tickets you booked on two separate flights!!! To vent out your annoyance, you…
People who know how to tweet seldom vote and those who vote don’t how to tweet – But the direction of the wind is changing now, people are realizing their responsibility and now they are turning up in good numbers…
“Whisper – Share Secrets, Express Yourself, Meet New People” is the HTML title tag of this 18 month old social network’s website, which is essentially a mobile app. If you look at it, it would seem to be a just…