Demystifying Twitter Marketing

The key to the success of any business lies in getting its products and services over a large audience and selling them. A business has to continuously engage with their customers and cannot succeed if they fail to build a…

Five essential steps of successful social media marketing

Social media is not restricted to marketing and brand building. More and more smart businesses are integrating social media participation as part of their knowledge management strategy which is product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction…