Customer service is no longer a post-sale activity, it’s a part of the entire customer experience. To stay relevant and stand out, brands need to offer support before customers decide to make a purchase and well after they make the…
The world of content is bustling with increasing number of writers by the day leading to over 2 million pieces of blogs being published every day. Do you know how easy it makes for your content to get lost in…
Bollywood has been criticized time and again for the kind of movies made, since time immemorial. Although the Indian film industry has a dedicated censor board for inspection before they release, which in itself is bad enough, the people in…
Hashtag campaigns and general usage of hashtags is often considered as the cooler and more powerful way of expressing opinions about a certain thing (images and videos as well) or experience. Over the years however, hashtags have been used and…
It’s festive season and online shopping sites are buzzing with new collections in every category. Customers are constantly comparing and making choices, selecting one site over the other, one brand over the other, trying to strike the best deal. In…
NEW DELHI, September 7, 2017: Simplify360, leading social customer service platform, announces the opening of its new branch office in Delhi, for better market access and coverage. As an opening stunt, Simplify360 has on-boarded OneClick Technologies, a premium software solution provider for knowledge…
Social Media Listening in today’s date is barely limited to simply understanding the number of likes and comments you have received on your posts and how your campaign has performed. Innovation among social listening and CRM tools has enabled bigger…
You might be doing a lot of activities on social media, including social crm, but how do you know whether you are doing it right or not. Therefore, you need to measure your performance by keeping track of various metrics.…
An excellent product or great service’s accountability is directly proportional to the amount of sales it makes. Higher the usage of a product, people tend to trust the product more and opt for it, in fact in many cases even…
A “Social Media Campaign” is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability –…