Social media is a valuable tool for marketing in the present digital age. We have various brands across the world taking to social media to connect with their audience. Today, in the world of professional sport the intensity of social…
With everyone talking about social media marketing and measurement, it might get redundant to talk about the importance of social media listening. But the fact is, no matter how much stress we give to social media listening, it is still…
Investing on Social Media listening tools and executing it successfully requires more than just a knowledge about social media. It requires strong agenda, focus, resources, timeline and a full-time dedication. When Apple was about to launch their iPhone 5, Samsung…
Rajasthan Royals made a place for themselves in the IPL history by winning the first edition of the tournament. Known for spending less and relying upon talented youngsters, Rajasthan Royals have a vast fan following on its social media platforms.…
[Guest post by Bhupendra Khanal, CEO Simplify360 on Information Week] It is hard to ignore the widespread adoption of social media among consumers. Statistics say that one in every ten individuals have an active Facebook account and YouTube gets more…
Halloween, Thanksgiving, Hanukkah, Christmas and New Year all holidays almost back-to-back in a row, you cannot afford to miss out the holiday season marketing. Though there are many marketers who plan to take leave and get into their party shoes…
Getting more traffic using Twitter is one of the best things you can do to increase your web traffic this New Year. If you are a keen marketer who is fervently using twitter to drive more traffic to your website,…
Mastering Social Media is pretty much a tough task, and when it comes to building your brand in the social web, it gets tougher. There are huge brands which fail in using social media channels to an optimum level. There…
The success of Barack Obama, stands as a social media benchmark for all the marketers. His campaigns shows to what extent social media can be used to bring success to your brand. Be it an event promotion or creating awareness…
It was in last September when Myntra, one of the top Indian eCommerce sites launched a social media campaign asking their customers’ reasons if they had to return products. A whopping 17-18 tweets popped up every second. Every negative tweet…