Doing Social Media Listening the Right Way?

  Investing on Social Media listening tools and executing it successfully requires more than just a knowledge about social media. It requires strong agenda, focus, resources, timeline and a full-time dedication. When Apple was about to launch their iPhone 5, Samsung…

Why banks need to embrace social media?

[Guest post by Bhupendra Khanal, CEO Simplify360 on Information Week] It is hard to ignore the widespread adoption of social media among consumers. Statistics say that one in every ten individuals have an active Facebook account and YouTube gets more…

How to attract customers with Twitter

Getting more traffic using Twitter is one of the best things you can do to increase your web traffic this New Year. If you are a keen marketer who is fervently using twitter to drive more traffic to your website,…