Social Marketing in 2013

Recent Gartner survey showed that the top five reasons to invest in social media came under the needs of marketing. Below are those 5 reasons: 1. Strengthen Relationship with Customer 2. Enhance Brand Awareness or Brand Preference 3. Share Information…

 How to drive revenue through social media?

How to drive revenue through social media?

Social media has been influencing everyone’s life especially that of entrepreneurs in a great way. Though social media is all over the web, enterprises are still finding to make sense out of it and convert social media into revenue. Yet,…

Measuring ROI of Social Media Campaign

Return of Investment is the most difficult aspect of Social Media Campaign. This is due to the fact that there are lots of metrics and intangible elements in social media that are difficult to trace. This makes the whole ROI…