Social Media Monitoring Archives - Page 9 of 9

Social Media Marketing – Improved Version of Experiential Marketing

Social CRM, Social Media Marketing / By Simplify360

There was a time when marketers believed that consumers are rational decision makers who care about functional feature and benefits. Slowly they refined their thoughts and started believing consumers as rational and emotional human being who are concerned with achieving pleasurable experience; they termed this phenomenon as Experiential Marketing. Later on five different type of …

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Social Media listening – A beginner\’s Guide

Social CRM / By Simplify360

For whosoever believes social media monitoring is an “interesting & simpleton exercise” indeed isn’t wrong! However, it only gets simple and interesting once you have a primer. So without any delay, let us proceed with a beginner’s guide on Social Media Monitoring. Understanding Social Media Monitoring Before we begin, it is essential to understand why …

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A New Face In Social Media

Social CRM / By Simplify360

Here is a new addition in the social media family: PINTEREST. This pin board-styled social photo sharing website is becoming the latest talk in social media. According to comScore, Pinterest’s traffic rose by 52 percent between January and February, from 11.7 million unique visitors in January to 17.8 million in February. Pinterest drove more traffic to …

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How Aware Netizen are you? Test your awareness now.

News, Social CRM / By Simplify360

Today, Facebook has more than 700 million global users on its platform. Considering the population, Facebook can be declared as the third largest nation of the world. This paradigm shift has fueled a revolution in many aspects of our lives including big bodies of our society like governance, media and business. Aware Netizen Campaigns is …

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Launching The most Social Retail Brands in India Report

News, Social CRM / By Simplify360

East India Retail Summit is the only regional retail forum for East India, the second edition of which will be held in Kolkata on January 11 & 12, 2012, marking the region’s rise in the country’s retail economy. Taking this unique opportunity, Simplify360 social research team has been tracking 143 CPG Brands and 32 Retail …

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Lesson in Social Media from a Con Artist

Social CRM / By Simplify360

This could be an out of box post on Simplify360, but it is essential to understand how people are using social media for business. Simplify360 tracks millions of conversations and our team spends time going through them and designing an algorithm to filter out spams and irrelevant conversations. Some of the essential conversations related …

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How to Track Your Brand with Social Media?

Social CRM, Social Media Analytics / By Simplify360

Everyday millions of blog posts, Youtube videos and micro blogs are generated. Out of all these updates and contents, may be less than 1% could be relevant to your brand. Tracking these conversations around the internet is not possible through manual curation method. The method is bound to miss important messages and relevant mentions of …

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How are companies using social media for customer service?

Social CRM, Social Customer Service / By Simplify360

Every avalanche is a result of small disturbance in the surface of mountain range. They are unpredictable and dangerous. In today’s online scenario, the connection between customers and brands have created similar surface which can create an avalanche on brand’s reputation. Social Media has become number one platform to vent out bad product or service …

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Are you listening? If not, then you are missing out something.

Social CRM / By Simplify360

Most companies join social networking sites and then start publishing blogs, updates and other contents, without receiving any traction. This gets bit frustrating for the companies because they spend a lot of time in creating their content. This happens when companies don’t spend a lot of time listening to online conversations and understanding the trends. …

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