With print “media” being the center of attack, the Charlie Hebdo firing did set the entire social media space on fire. Millions of hashtags were seen floating around and tags like #charliehebdo, #JeSuisCharlie, #ParisShooting created a whole new level in the world of social media monitoring as well. Both genders participated equally in this hashtag …
Charlie Hebdo creates unbelievable social media trends! Read More »
Social listening and monitoring industry has been growing ever since its inception. Without a doubt, social monitoring tools have reduced the gap between people and a brand name by at least a thousand fold; however there is a lot more potential in terms of harnessing benefit from it. Here is my take on where I …
Where social media listening is headed in the next five years? Read More »
Image credits: rescuepost.com Every culture and tradition has myths and social media is no exception. Here are the 5 most common myths about social media ROI that you will come across: 1. You cannot measure ROI for social media Yes, it is possible to measure social media ROI. All you need is to create specific …
Social Media has revolutionized the way we do things and the way we communicate. The impact of social media in our lives is endless, we may not be aware but our Facebook profile may be under the scrutiny of defense forces to monitor if we are performing any unlawful activity.Imagine that out of the total …
How social media listening is making the world a better place. Read More »
We trust and value the opinion of our peers and others more than brand endorsements, advertisements or PR. And since social media is one of the most commonly used medium of communication, it is obvious that it is the preferred mean of sharing and expressing our opinions or feedback about products and brands . According to an article published …
Reasons why you should be talking about social media listening! Read More »
It takes five steps for social media listening to deliver the business objectives for an organization. In the first step, we define the target queries and listen to online conversations about the brand, in the next step we derive consumer insights and evaluate them to check their validity. Once we validate, we craft the social …
Ten things brands can achieve through social media listening Read More »
Before you start monitoring conversations on social media platform, you need to prepare a list of keywords/key phrases which you would be monitoring. Once you are ready with your priority key phrases, you can start the activity in the following simple steps. Also, if you’re looking for deep insights then you got to have a …
Social Media Listening With everyone talking about social media marketing and measurement, it might get redundant to talk about the importance of social media listening. But the fact is, no matter how much stress we give to social media listening, it is still the least used strategy by brands. The main problem is that brands …
What experts are saying about social media listening? Read More »
Why should one be bothered about social media listening? Why is there so much fuss about SMM? Do you really have to be concerned about social media listening at all? Well, the answer is: You need not be bothered about social media listening unless: 1. You care about what people are saying about ‘you’. 2. You care …
