Traditional channels like emails and calls make only 60% of the customer experience piece. Facebook and Twitter have changed the way customers interact with your brand and post queries, complaints and feedback. CX teams need to actively engage with their…
Social Media has evolved immensely over the past few years, with hundreds and thousands of people signing up on a daily basis. The space in fact is constantly growing and the scope for companies to extract valuable customer insights is…
Instagram has upped the social game over the last two years and has evolved from being a simple photo sharing platform to a full-fledged marketing platform. The statistics for Instagram has changed drastically as marketers realized its potential. Instagram worked…
Social media monitoring in an important aspect of digital media strategy, and is often used to derive insight from social data or measure the success of their digital marketing campaigns. Below infographic illustrates how social media monitoring plays and important…
The concept of Online Reputation Management is still confusing for a lot of people. Most tend to confuse this concept with social media monitoring/analytics and a lot of them tend to mix it up with Public Relations. What most people…
The world we live in today, the value of supply meets demand cannot be underestimated. With India serving as the conduit for the digital revolution, we are extremely ill equipped to handle a seemingly infinite influx of customers. With more…
The World’s leading Social Business Intelligence Company, serving over 200 brands across the World including ITC Foods, Mahindra Retail, Toyota, Yamaha, Viacom18, Star TV, Bacardi etc. is making yet another big move. After partnering with few of the biggest names…
This might sound interesting, but what actually are social banks? In this age when big enterprises are counting on social CRM, isn’t it imperative for the banks across the world to emphasize on this concept and proudly become social banks…
One of the main ways for a company to succeed in a highly competitive market is the constant inflow of leads. “Leads” here mean prospective clients or customers for your product/service. However, getting those people to believe in your product…
Internet has travelled from becoming the next big thing to the biggest thing in India. According to a report by Business Standard, the number of internet users in the country has increased from 50 million in 2007 to 300 million…
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