Social listening and monitoring industry has been growing ever since its inception. Without a doubt, social monitoring tools have reduced the gap between people and a brand name by at least a thousand fold; however there is a lot more…
There is saying that ‘Unplanned moments are always better than planned ones’. Do you really think so? Brands with online presence who have just suffered a social media crisis would definitely not agree on this. Let’s say its 2:00 AM…
