Having a pool of brand advocates on social media can prove to be better than having an influencer who would not just charge you a lot for their influence, but will also end up being a onetime affair. What most brands fail to identify is the benefit of acknowledging brand advocates and investing in them …
The most important part about a brand is not what it is but why is it important to brand something. There is a huge overflow of products in the market and most people get confused about which product is better, the measure being the price paid and the use of the product. However, with changing …
Can you imagine a world where there is no sound; I mean how would you feel if you couldn’t hear? How would things have functioned then and how the world would have run? Well, things would have been other ways; maybe we would be communicating through sign language or through some other technology but all …
How To Solve The Biggest Problems With Social Media Listening? Read More »
While most of the marketers believe that people follow a rational approach while making their buying decisions and by analyzing aspects like financials and features. But this is not true. More than half of the times, emotions are behind the decisions of the customers. Emotions shape the attitude which drives behaviour and decisions, and surprisingly, …
3 key ways Brands are building emotional connections Read More »
If you are trying to buy social media the way you buy traditional media then you are getting the whole concept of social media wrong. The concept of buying media doesn’t work at all in the new age of social media, only naturally grown brand can exist for long term. Off-course you can run Facebook …
