We were working on a report on the social media performance of e-commerce brands based out of India. The definition of e-commerce itself becomes ambiguous. So, we finally settled down to all types of e-commerce, pure play e-commerce as well…
Brand war is common in traditional media where they compete for attention through advertisement. But in the age of social media, the bar has been raised by brands because they are no more in control of their messages. Lets check…
