Since its inception in 2006, Twitter has emerged as a treasure trove for customer service for brands. It is a cost-effective, real time tool which allows a customer to get in touch with the brand straightaway. However, even now brands…
Know what people are talking about you With ever increasing users on social media networks, everyone clearly understands the power of social media and how it can make or break any business. Customer service, handing reviews, content marketing and there…
Social media is dramatically altering the customer service landscape. With easy access to real-time information, a new generation of ‘always-on’ consumers has been empowered and are more demanding than ever before. This trend is on the rise as social media proliferates, both online and…
It was in last September when Myntra, one of the top Indian eCommerce sites launched a social media campaign asking their customers’ reasons if they had to return products. A whopping 17-18 tweets popped up every second. Every negative tweet…
Social Media is undoubtedly the new age method of communication used by professional organizations and companies – big and small, to create a rapport between them and their customers. Each of these services has a singular property of its own…
As the customer’s voice starts is gaining more power, the relevance of crisis management is increasing rapidly. Today. enterprises are investing large sum of capital to track negative voices and deal with the issues in real-time. Be it on blogs…
Every avalanche is a result of small disturbance in the surface of mountain range. They are unpredictable and dangerous. In today’s online scenario, the connection between customers and brands have created similar surface which can create an avalanche on brand’s…