1. The data capture is everything- With million and millions of data production every minute, data visualization and utilization becomes very difficult. You might be using one of the best tools in the market but it would be of no…
Social media analytics tools are becoming an important investment for marketing professionals. With out social media reports and measurements, the marketers are as good as blind. The traditional reports do not capture the pulse of customers like the social media…
‘It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.’ – Sherlock Holmes in A Scandal in Bohemia. The process of discovering the truth through…
Do you still consider blog to be important? Does your latest marketing plan include blog strategy? If you are a large enterprise, most probably blogging is already there in one of your agenda, but making a decision over a blog…
Social Media Analytics is becoming an important part of digital marketing. Every social media team consists of a social media analyst whose job is to measure the success of the campaigns and generate insightful reports with recommendations. Without social media analyst the…
Social Media Monitoring is beneficial in many ways – Here are the 10 main reasons why it is so crucial :- 1. It gives you the ability to reduce customer support costs, 2.It helps you to spot a PR crisis in…
Social Media Listening is not a new art of doing business. It is deeply rooted into the traditional market research. The only difference is in the method of data collection. Traditionally, you had sets of questionnaires to be filled by…
Know what people are talking about you With ever increasing users on social media networks, everyone clearly understands the power of social media and how it can make or break any business. Customer service, handing reviews, content marketing and there…
Researchers from New York University’s Stern School of Business have recently partnered with Simplify360 to conduct joint work about the Superbowl and other major sporting events. Their partnership is focused on bringing cutting-edge scientific research methods to analysing complex patterns…
Guest Author: Zishan Ansari from the eBook The Future of Social Media 2013: Predictive Analytics Zishan is a SAS certified predictive modeler with over 4 years’ analytics consulting experience for global players in banking, insurance and retail domain. Zishan is…
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