Lead Generation through Social Media Monitoring

One of the main ways for a company to succeed in a highly competitive market is the constant inflow of leads. “Leads” here mean prospective clients or customers for your product/service. However, getting those people to believe in your product…

Social Marketing in 2013

Recent Gartner survey showed that the top five reasons to invest in social media came under the needs of marketing. Below are those 5 reasons: 1. Strengthen Relationship with Customer 2. Enhance Brand Awareness or Brand Preference 3. Share Information…

Social Media Guide for Sales professionals

The biggest mistake that most sales professionals make when accessing social media channels is treating social media network as a prospecting database or a lead generation platform. Though there is plenty of information, preferences, so on and so forth on…

5 ways to reach customers on mobile

Mobile phones are one of the greatest inventions of the human kind which has brought the a radical change in the way people communicate. Over the years, since the inception of smartphones, people started using mobile phones and other gadgets…