No! The difference between Social Listening and Social Media Monitoring is not just semantics. The two terms are often used interchangeably, but they are two different strategies that fulfill separate requirements altogether. What is Social Listening and Social Media Monitoring?…
Social Media Listening in today’s date is barely limited to simply understanding the number of likes and comments you have received on your posts and how your campaign has performed. Innovation among social listening and CRM tools has enabled bigger…
An excellent product or great service’s accountability is directly proportional to the amount of sales it makes. Higher the usage of a product, people tend to trust the product more and opt for it, in fact in many cases even…
Can you imagine a world where everything is on mute? What would have happened if we had no ears to listen to and sign language was the only medium of communication? What if there was no speaking, or music to…
Social listening and monitoring industry has been growing ever since its inception. Without a doubt, social monitoring tools have reduced the gap between people and a brand name by at least a thousand fold; however there is a lot more…
There is saying that ‘Unplanned moments are always better than planned ones’. Do you really think so? Brands with online presence who have just suffered a social media crisis would definitely not agree on this. Let’s say its 2:00 AM…
Every culture and tradition has myths and social media is no exception. Here are the 5 most common myths about social media ROI that you will come across: 1. You cannot measure ROI for social media Yes, it is…
Social Media has revolutionized the way we do things and the way we communicate. The impact of social media in our lives is endless, we may not be aware but our Facebook profile may be under the scrutiny of defense…
We trust and value the opinion of our peers and others more than brand endorsements, advertisements or PR. And since social media is one of the most commonly used medium of communication, it is obvious that it is the preferred mean of sharing…
Before you start monitoring conversations on social media platform, you need to prepare a list of keywords/key phrases which you would be monitoring. Once you are ready with your priority key phrases, you can start the activity in the following…
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