The concept of Online Reputation Management is still confusing for a lot of people. Most tend to confuse this concept with social media monitoring/analytics and a lot of them tend to mix it up with Public Relations. What most people fail to understand, are the dynamics of ORM, which is widely divided into two main …
Why Online Reputation Management is critical for growth? Read More »
Online Reputation Management (ORM) has become an integral part of customer servicing in today’s date, however, many marketers still fail to understand how not doing it properly can negatively affect the company’s business. In fact a lot of sales (up-selling, cross-selling and even new prospects) are now dependent on how well a company interacts with …
10 Step Guide to Preparing Online Reputation Management Report Read More »
Nearly, all your customers will Google about your company, will go through its history and background before pursuing any business with you. Clients are “reputation seekers” and they look forward for a reliable & trustable company in order to “feel safe” with an organization whom they intend to business with. Your online reputation will determine …
5 critical steps for your Online Reputation Management Read More »
It was one of those incidents which picked up on social media and ended up on mainstream media. This has opened up an altogether new face of social media crisis for all the brand owners. We think that this particular incident can serve as a learning opportunity for all the community managers, and especially the …
Social Media Pulse: The case of customer outrage against Lemp brewpub on social media Read More »
It takes years together to build but just few moments to destroy it. This holds good even online brand reputation. You might take years together to build an alluring website, create prospects then leads then customers and maintain it. But one bad remark on the brand and it all just falls down like the castle …
Reputation Management can be broadly defined as managing the reputation of a company; it could be a large company wanting to promote itself or its products or it could be a newly formed company wishing to gain visibility or create a buzz about itself. Reputation Management can be sought for three basic reasons- To build …
How Important is it to Invest in Reputation Management Read More »
