In the last few months, Pinterest has received an overwhelming change in their user base. Females still stand as the dominating gender with approximately 71% coverage according to a research conducted in December 2014. Reference: http://www.pewinternet.org/2015/01/09/social-media-update-2014/pi_2015-01-09_social-media-demos_04/ However, according to a…
Interestingly, 20% of the digital ad spend was attributed to eCommerce and online spend on eCommerce was estimated at INR 495 Crores as of March 2014. Remarketing has been touted as one of the most sophisticated algorithms to have come…