First computers and laptops came in and changed the world, later internet helped connect the world better and eventually social media took over the entire world. With platforms like Facebook and Twitter becoming the largest spaces for communication and an observation of constant increase in the number of people enrolling to use the platforms, it …
Online Reputation Management for E-commerce Companies Read More »
Image via Facebook.com/zappos Zappos.com is an online shoe and clothing shop currently based in Las Vegas, Nevada. Zappos is known for its disruptive marketing strategies and is one of the most successful brands on social media platforms. Zappos was founded in 1999 by Nick Swinmurn and since then it has become one of the world’s …
Why Zappos is awesome when it comes to customer service? Read More »
It takes five steps for social media listening to deliver the business objectives for an organization. In the first step, we define the target queries and listen to online conversations about the brand, in the next step we derive consumer insights and evaluate them to check their validity. Once we validate, we craft the social …
Ten things brands can achieve through social media listening Read More »
Myth #1 – Social Media Listening lacks a good amount of return on investment (ROI) With ever increasing user base of social media platforms like Facebook, Twitter and others, brands always remember to talk about themselves but always forget/ignore the customer service part. Having an effective social media listening strategy in place will not only help …
Suppose, your airline informs you at midnight that your flight to Bangalore has been cancelled, and making it even worse, they ask you to re-book the two tickets you booked on two separate flights!!! To vent out your annoyance, you search the web to find out the airline’s Facebook/Twitter handle to report the issue. You …
Take care of your customers or someone else will Read More »
Nearly, all your customers will Google about your company, will go through its history and background before pursuing any business with you. Clients are “reputation seekers” and they look forward for a reliable & trustable company in order to “feel safe” with an organization whom they intend to business with. Your online reputation will determine …
5 critical steps for your Online Reputation Management Read More »
Effective online reputation management certainly plays an important role as the essential forethought in the decisions that people make about your company , products, services and your credibility. Whether you have just started your business or possess a long history of positive feedbacks, now, that social media has become so easy to use and more …
10 Online Reputation Management Tips for Business Read More »
It was one of those incidents which picked up on social media and ended up on mainstream media. This has opened up an altogether new face of social media crisis for all the brand owners. We think that this particular incident can serve as a learning opportunity for all the community managers, and especially the …
Social Media Pulse: The case of customer outrage against Lemp brewpub on social media Read More »
Bangalore 11th September, 2012: Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches an Ebook on “Social Media Fundamentals for Marketers”. With social media becoming an integral part of marketing needs of businesses and brands. This book will help marketers understand the social media better. Social Media Fundamentals for …
