Traditional channels like emails and calls make only 60% of the customer experience piece. Facebook and Twitter have changed the way customers interact with your brand and post queries, complaints and feedback. CX teams need to actively engage with their…
Social media monitoring in an important aspect of digital media strategy, and is often used to derive insight from social data or measure the success of their digital marketing campaigns. Below infographic illustrates how social media monitoring plays and important…
The debate about whether a brand should indulge in online reputation management is over and the answer has been cemented to a bold YES. The latest development in the case is about whether the job should be done in-house or…
It is surprising how only a few companies are conducting competitive analysis based on social media data. Almost all processes today are cloud based and social media is becoming the hub of all communications. Keeping tab of what your competitors…
The concept of Online Reputation Management is still confusing for a lot of people. Most tend to confuse this concept with social media monitoring/analytics and a lot of them tend to mix it up with Public Relations. What most people…
Online Reputation Management (ORM) has become an integral part of customer servicing in today’s date, however, many marketers still fail to understand how not doing it properly can negatively affect the company’s business. In fact a lot of sales (up-selling,…
Engaging with customers is one of the most important aspects to maintain a good brand name. It is also one of the major issues that most companies find challenging. However, the customer relationship aspect of business is constantly evolving and…
The way we looked at social media 10 years back has completely changed from how we visualize it today. Just like most digital spheres social media has evolved enormously and is now one of the most successful touch points in…
Like it or not, people are talking about you online. They’re talking about your brand, your products, the industry and your competitors. Do you know what they are saying? If not, why not? Can you afford not to listen? Managing…
First computers and laptops came in and changed the world, later internet helped connect the world better and eventually social media took over the entire world. With platforms like Facebook and Twitter becoming the largest spaces for communication and an…
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