In an interesting survey from Business Insider, there has been a growing decline in the demand of ROI metrics in the social media strategies, as accepted by the top social marketers. Even though the demand for ROI metrics is decreasing,…
Social media has been influencing everyone’s life especially that of entrepreneurs in a great way. Though social media is all over the web, enterprises are still finding to make sense out of it and convert social media into revenue. Yet,…
Return of Investment is the most difficult aspect of Social Media Campaign. This is due to the fact that there are lots of metrics and intangible elements in social media that are difficult to trace. This makes the whole ROI…