Until recently the limitations of CRM were higher than the benefits derived out of it. With evolution of better technology, the processes have reached a highly automated level. Many functions which required hours of dedicated manual labor can now be…
Just yesterday, while I sat on the sofa at another office, where my brother was appearing for an interview, a handsome looking guy walked up to me and said, “Hey, I think I have seen you somewhere”. Me being me…
Several communities and companies to power the next generation of small businesses and startups have taken a toll on social media, amidst regular news and movie trends! The progress achieved each year is monumental, and the rate at which it…
With Premier League clubs actively gathering a foreign fan base due to the extended popularity of the Barclays Premier League, some clubs are willing to go the extra mile when it comes to making sure that certain sections of the…
Dreams are the seeds from which great ideas are born. They’ve been the cornerstone on which some of the greatest companies have been built and thrived. However these dreams were born out of a “Eureka!” moment, almost supernova-esque. “You can…
On 13th February 2014, at Taj Lands End, Mumbai. Our star CMO, Deep won the Young Social Media Entrepreneur of the year award. The award was given by Global Youth Marketing Forum which is run and managed by professionals who have…
Think about it, by 2015 there will be more number of mobile internet users than desktop users. Mobile bandwidth has already surpassed that of home broadband connections. With widespread availability and usage of 4G networks and with data moving on to the…
Viral Marketing is not a fad. It has been in the market for more than ages just that we used to call it word-of-mouth. The norm behind Word-of-mouth or Viral marketing is simple – ‘Creating peer recommendations for products.’ Marketing…
So what about Instagram actually caught users’ curiosity and liking? Is the fact that the application allowed users to tweak the images with its strikingly unconventional borders and filters which made the images more striking adding a nostalgic glow? Or…
Pinterest gives marketers a new set of marketing opportunities. As now you know what the reasons are for you are on Pinterest, here are few reasons for you that explain what you can do on Pinterest. 1. Share visual content…