Yes, u heard it right social CRM is the thing to watch out for not only by international companies but now also by the Indian companies. Though there is nothing new in social CRM as it has been long adopted…
The banking industry has improved significantly over the past few years. With the advent of internet banking facilities, people seemed to be quite satisfied with the services that banking firms were providing. Instant money transfers, updating customer profiles, credit/debit card…
Three years back, we published a report on How Indian banks are using social media to connect to their customers. That was the time when banks were not completely exploring social media as a means of communication with…
ICICI Bank is an Indian multinational banking and financial services company headquartered in Mumbai. With a second largest market capitalization, it has more than 3K+ branches and 11K+ ATM machines. Such large scale services definitely demands a strong customer service and support system. ICICI Bank has…
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