Facebook Marketing

End to countrywise Facebook pages, Simplify360 launches Audience Targeting

Today we announce some of the coolest features to help social media marketers enhance their social marketing. The new upgrade is focused on providing better control over publishing your content on social media. If you are managing multiple Facebook pages across multiple regions, then it’s really difficult to control the publishing of your content. You …

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Can anyone do Facebook marketing better than Zappos?

Zappos clocked 85,000 visits to its website through its Facebook page; it achieved the remarkable feat in just two months (Nov. 20, 2013 – Jan. 20, 2013) Kenshoo, a digital marketing firm which works with Zappos further elaborated that 42% of the facebook posts led to conversions and the rest prompted fans to like, share …

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Why Twitter and Email works better in conversion than Facebook?

A new study by Kantar Media Compete shows that tweets has much higher conversion ratio than Facebook Updates. The numbers come from the quarterly “Online Shopper Intelligence Study” which looks at cross-channel shopping behaviour. The survey was given to 2,574 online purchasers who shopped between July 14 and August 8, 2011. The research showed that …

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