In an interesting survey from Business Insider, there has been a growing decline in the demand of ROI metrics in the social media strategies, as accepted by the top social marketers. Even though the demand for ROI metrics is decreasing,…
There was a time when a page with the highest number of fans/likes was considered to be a successful page but do you think is it working the same way now? Likes were always considered as the main metrics to…
The presentation and report below are the case study done by the simplify360 team on how brands are using platforms such as Facebook to promote their brand and engage with their users. The two brands chosen for the purpose are…