With everyone talking about social media marketing and measurement, it might get redundant to talk about the importance of social media listening. But the fact is, no matter how much stress we give to social media listening, it is still…
Investing on Social Media listening tools and executing it successfully requires more than just a knowledge about social media. It requires strong agenda, focus, resources, timeline and a full-time dedication. When Apple was about to launch their iPhone 5, Samsung…
