In an interesting survey from Business Insider, there has been a growing decline in the demand of ROI metrics in the social media strategies, as accepted by the top social marketers. Even though the demand for ROI metrics is decreasing,…
Content in the digital media era is enrouting up ways to reach greater heights. Content is now in various formats like articles, white papers, infographics, podcasts, videos, dynamic charts, etc. There are handful of content marketing channels which are not…