Customers and Brands Tie the Knot

Everybody understands that the strongest pillar to keep a business growing strong is to keep its customers happy and satisfied, but how many of us understand that with this come a number of responsibilities. Maintaining loyalty, taking accountability for action,…

Why banks need to embrace social media?

[Guest post by Bhupendra Khanal, CEO Simplify360 on Information Week] It is hard to ignore the widespread adoption of social media among consumers. Statistics say that one in every ten individuals have an active Facebook account and YouTube gets more…