Have you ever heard of people looking at a photograph or painting just once and throwing it away? Of course not, right? So, why trash a piece of content after publishing/reading it once. Writers put in as much effort to…
The ultimate goal, forever company is to increase their sales, how do brands achieve that is the actual question. While outbound reach out is one tried and tested method, it is also a hit or miss tactic to generate leads.…
Over the years with changing market scenarios, most companies today have started investing in content marketing. However, what most companies miss out on, is to set a trend and not merely follow the ongoing trend. The recipe to content production…
A year back we made a decision to leave our old slideshare account and focus on a new one with better branding and content strategy. When we started our slideshare content marketing in 2009, we were not exactly sure of…
1. Be updated with the guidelines of the social channels you use for your business-You should be aware of the regular changes and updates that happen to derive the maximum benefit out of them. 2. Own and acknowledge your mistakes–…
Rajasthan Royals made a place for themselves in the IPL history by winning the first edition of the tournament. Known for spending less and relying upon talented youngsters, Rajasthan Royals have a vast fan following on its social media platforms.…
Social media is not about just sales, it’s also about awareness. With so many metrics, we often get confused as from where we should start. It has been almost a decade since the inception of Facebook, but still we get…
1. Prove that you are an expert: When you are talking something to your audience, make sure you choose topics in which you excel factually. Remember that most audience absorb visual elements faster than text. Cut down on the lengthy…
In a recent announcement from Facebook regarding their legendary news feed algorithm, we have learnt that now the social platform will be giving lesser priority to text updates from organizational/company pages. Chris Turitzin, Product Manager, News Feed Ranking in a…
Today’s customer has changed; She is now more informed, carries smart phone, browses multiple social media channels, visits “n” number of review sites before finalizing the purchase and now she expects from the enterprises to provide contextual customer service and…