business social marketing

3 key ways Brands are building emotional connections

While most of the marketers believe that people follow a rational approach while making their buying decisions and by analyzing aspects like financials and features. But this is not true. More than half of the times, emotions are behind the decisions of the customers. Emotions shape the attitude which drives behaviour and decisions, and surprisingly, …

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Social Media for SMEs

Though Social Media has been largely associated with popular brands, nonetheless small and medium business also have tremendous opportunity to leverage the power of Social Media. The difference between the large brands and SMEs is the size of the community and the target audience. Big brands mostly have generic audience and in large scale. The …

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