Having a pool of brand advocates on social media can prove to be better than having an influencer who would not just charge you a lot for their influence, but will also end up being a onetime affair. What most brands fail to identify is the benefit of acknowledging brand advocates and investing in them …
The most important part about a brand is not what it is but why is it important to brand something. There is a huge overflow of products in the market and most people get confused about which product is better, the measure being the price paid and the use of the product. However, with changing …
Lionel Messi is name synonymous with anyone in the football world. The 4 time Ballon d’Or winner is no stranger to the limelight as he was subjected to the view of the who’s who of football right from when he dazzled audiences with his skills in the La Masia academy of Barcleona. Messi is heralded …
Lionel Messi & Adidas : Social Media relationship review Read More »
With Premier League clubs actively gathering a foreign fan base due to the extended popularity of the Barclays Premier League, some clubs are willing to go the extra mile when it comes to making sure that certain sections of the fan base are addressed. Manchester United, Chelsea, Arsenal and Liverpool may already be actively ahead …
Stoke City FC and Tottenham Hotspurs use new Social Media Marketing methods Read More »
Image credits: blog.iavm.org Social Media has revolutionized the way we do things and the way we communicate. The impact of social media in our lives is endless, we may not be aware but our Facebook profile may be under the scrutiny of defense forces to monitor if we are performing any unlawful activity. Imagine that …
How social media listening is making the world a better place. Read More »
Can you imagine a world where there is no sound; I mean how would you feel if you couldn’t hear? How would things have functioned then and how the world would have run? Well, things would have been other ways; maybe we would be communicating through sign language or through some other technology but all …
How To Solve The Biggest Problems With Social Media Listening? Read More »
Social Media has given voice to the voiceless, and now its vibes can be felt in every channel’s newsroom and even in the Indian Parliament House. So here we are, teaming up with the prestigious business daily, The Economic Times, with full coverage of every build up and action happening around India Loksabha Elections 2014. …
Simplify360 & The Economic Times – Social Media Coverage – Indian Elections 2014 Read More »
While most of the marketers believe that people follow a rational approach while making their buying decisions and by analyzing aspects like financials and features. But this is not true. More than half of the times, emotions are behind the decisions of the customers. Emotions shape the attitude which drives behaviour and decisions, and surprisingly, …
3 key ways Brands are building emotional connections Read More »
