The World Of Big Data

The world is changing and the era of Big Data is emerging with full force. Every business today realizes the need and significance of higher amounts of data pertaining to their existing and potential customers. Marketing used to be one…

 Marry Context for a Merry Christmas

Marry Context for a Merry Christmas

Today’s customer has changed; She is now more informed, carries smart phone, browses multiple social media channels, visits “n” number of review sites before finalizing the purchase and now she expects from the enterprises to provide contextual customer service and…

Data Analytics and the Internet of Things

Guest Post by Abhik Banerjee – Chief Engineer at Samsung India Software Operations. It has often been said that the best technology is the one that disappears. Indeed, Jack Dorsey, the Twitter co-founder, said so sometime not so long ago, including…