If starting a company is the stepping stone into the industry, big data analysis is the success stone. If you are confused what exactly is big data, it is simply huge volumes of data which can be evaluated and analysed…
1. The data capture is everything- With million and millions of data production every minute, data visualization and utilization becomes very difficult. You might be using one of the best tools in the market but it would be of no…
‘It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.’ – Sherlock Holmes in A Scandal in Bohemia. The process of discovering the truth through…
The world is changing and the era of Big Data is emerging with full force. Every business today realizes the need and significance of higher amounts of data pertaining to their existing and potential customers. Marketing used to be one…
People who know how to tweet seldom vote and those who vote don’t how to tweet – But the direction of the wind is changing now, people are realizing their responsibility and now they are turning up in good numbers…
Today’s customer has changed; She is now more informed, carries smart phone, browses multiple social media channels, visits “n” number of review sites before finalizing the purchase and now she expects from the enterprises to provide contextual customer service and…
Guest Post by Abhik Banerjee – Chief Engineer at Samsung India Software Operations. It has often been said that the best technology is the one that disappears. Indeed, Jack Dorsey, the Twitter co-founder, said so sometime not so long ago, including…
(Image Source: http://sparksheet.com) Everybody in this digital era is participating in social media activities. But the people who are measuring it and taking advantage of the metrics are very few. Brands that assess the engagement rates are the top ones…
“Data! Data! Data!” he cried. “I can’t make bricks without clay.” – Sherlock Holmes -The Adventure of the Copper Beeches And this is exactly how most marketers feel before they start designing their marketing campaigns. Consumer insights are the most…
Use Social Media Data Usefully Any data in this world is useless and meaningless unless you know it is genuine, reliable and accurate! Are you collecting silos of social media data which is not adding any value to your business?…
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