Big data

5 Things about social media analytics everyone thinks are true

1. The data capture is everything- With million and millions of data production every minute, data visualization and utilization becomes very difficult. You might be using one of the best tools in the market but it would be of no value if you aren’t analyzing enough to understand what the numbers mean. In fact, capturing …

5 Things about social media analytics everyone thinks are true Read More »

The World Of Big Data

The world is changing and the era of Big Data is emerging with full force. Every business today realizes the need and significance of higher amounts of data pertaining to their existing and potential customers. Marketing used to be one of the most imperative activities that any business undertook in order to attract more and …

The World Of Big Data Read More »

Don’t Be Data-Rich, but Insight-Poor : Measure Your Engagement

(Image Source: http://sparksheet.com) Everybody in this digital era is participating in social media activities. But the people who are measuring it and taking advantage of the metrics are very few. Brands that assess the engagement rates are the top ones in the market, who learn from their metrics and implement changes to their strategies based …

Don’t Be Data-Rich, but Insight-Poor : Measure Your Engagement Read More »

Inside Big Data – What’s in it for Marketing?

“Data! Data! Data!” he cried. “I can’t make bricks without clay.” – Sherlock Holmes -The Adventure of the Copper Beeches And this is exactly how most marketers feel before they start designing their marketing campaigns. Consumer insights are the most important element for driving marketing decisions. Without them, most enterprises would stop functioning. Big data …

Inside Big Data – What’s in it for Marketing? Read More »