Ten things brands can achieve through social media listening

Ten things brands can achieve through social media listening admin

It takes five steps for social media listening to deliver the business objectives for an organization.
In the first step, we define the target queries and listen to online conversations about the brand, in the next step we derive consumer insights and evaluate them to check their validity. Once we validate, we craft the social media strategy in line with traditional marketing and mix the two.
Once we have the mix ready, we integrate social conversations into the CRM system to drive impactful conversations which enables cross functional teams to fully engage with the customers and drive business objectives.
The above process if done carefully can yield amazing results for the brand;
Customer Trust – Social Media enables brands to achieve real time feedback and engagement, which makes them swifter in answering to customer queries reflecting a concern towards the consumer, thereby winning their trust over a period of time.
customer-loyalty
Bridging the communication gap – Social media allows brands to serve relevant content to its customers. Along with content, social media brings in context in the information which reinforces the communication gap between the two parties. Content marketing’s success depends on the premise that “Parsley should not be served where steaks were ordered, Steaks should not be served where parsley was ordered”
content-marketing-context
Know thy competitor – A good social media monitoring solution will enable the brand to keep a tab on their competitors and to assess what is their brand sentiment and do a comparative study, thus staying ahead at every turn.
competitor-benchmarking-social-media
Flaunt your achievements using social proof – Social listening will deliver actionable insights on which brands can develop their communication plan. The most crucial part is developing social proof which greatly improves the persuasiveness of the branded content.
Example – 33% of the Men prefer Gillette Razor for a better shaving experience.
social-proof
Know thy customer – Social media has enabled brands to get a complete overview of the audience demographics, brands are now able to run campaigns targeted at specific segments all because of effectives social media monitoring practices in place.
customer-behavior
Predict the avalanche – Before things start to snowball, social media monitoring tools can help predict the brand a potential communication crisis which can occur. Thus, brands are now much aware and more proactive.
pr-crisis
Crucial for lead generation – Social listening tools can help the sales team to spot potential business while sifting through relevant online conversations. All the sales reps have to do is to inform, engage and sell. Lead generation is more simplified now.
twitter-lead-generation
Tailor your offerings – As we have already mentioned, now brands can track their community and know what are the future expectations customers have from them and thereby including those features in their core offerings,
product-feedback
Content Optimization – Social listening would always help the brand to know the latest trends in content consumption, which will have a direct impact on the content marketing strategy.
content-optimization
Last but not the least,
Social Media ROI – With the help of key metrics brands can measure the ROI of their campaigns. Social media monitoring tools like Simplify360 enables marketers to keep track of impressions, conversions, interactions which is very much important for calculation ROI.
social-media-ROI
**Share with us your experiences with social media monitoring

0 0 vote
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.