Should Twitter worry over Facebook Hashtags?

Should Twitter worry over Facebook Hashtags? admin

First they changed their “Subscribe” button to “Follow” , then introduced a timeline, then introduced verified accounts and now they have introduced hashtags.
The words “Follow” , “Hashtag”, “Verified Accounts”, “TL” from the very beginning of social media revolution are synonymous with Twitter. Facebook’s decision of including hashtags will definitely impact the way people use the biggest social media platform.
Does this raise a concern for twitter?
facebook-hashtags
 
Yes, because now users will be able to surf through massive information available on Facebook, as earlier most of the content used to be limited to user’s own personal network, but now with the inclusion of hashtags, the reach will definitely get amplified.
Though, the hashtags feature at the moment is not available for marketers, but it seem quite likely in future that Facebook would extend it to everyone for monetary gains.
Also, hashtags would further strengthen Facebook’s graph search, because “hashtags” reflect a greater degree of interest as compared to “Likes”, hence it will make content discovery more relevant and meaningful.

0 0 vote
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.