Samsung Galaxy S4 Mini leaked: How social media can spread rumour like wildfireSamsung Galaxy S4 Mini leaked: How social media can spread rumour like wildfire admin admin https://secure.gravatar.com/avatar/42a6687a7e786ed2157ae4f74344aeec?s=96&d=mm&r=g
- no comments
Samsung Galaxy S4 Mini was spotted in Samsung App store on 27th May, 2013. As a result, the volume of conversations about Samsung Galaxy S4 peaked that day.
Influential twitter accounts like @Mashable were seen tweeting about it:
There were also tweets from @TechCrunch
In the period analyzed from 20th May to 10th June, 2013, here is the summary of some of what happens:
Though it may be debatable whether Samsung had intentionally leaked the product or not, it is certain that Social Media indeed played a very important role in spreading the rumour and in the subsequent launch of the product.