Innovative Facebook Campaign by IKEA for a Store Launch

Innovative Facebook Campaign by IKEA for a Store Launch admin

In late 2009, it was acclaimed for the most innovative social media campaign in Facebook. The campaign was made by Forsman & Bodenfors for a new IKEA store which was to be launched in Malmo. The campaign got an instant viral effect generating a lot of buzz about the launch of the new store without any high budget campaigns.

0 0 vote
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.