Innovative Facebook Campaign by IKEA for a Store LaunchInnovative Facebook Campaign by IKEA for a Store Launch admin admin https://secure.gravatar.com/avatar/42a6687a7e786ed2157ae4f74344aeec?s=96&d=mm&r=g
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In late 2009, it was acclaimed for the most innovative social media campaign in Facebook. The campaign was made by Forsman & Bodenfors for a new IKEA store which was to be launched in Malmo. The campaign got an instant viral effect generating a lot of buzz about the launch of the new store without any high budget campaigns.