Innovative Facebook Campaign by IKEA for a Store Launch

Innovative Facebook Campaign by IKEA for a Store Launch admin

In late 2009, it was acclaimed for the most innovative social media campaign in Facebook. The campaign was made by Forsman & Bodenfors for a new IKEA store which was to be launched in Malmo. The campaign got an instant viral effect generating a lot of buzz about the launch of the new store without any high budget campaigns.

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