Digital Customer Service & Social Media Management

What Measures Should Airline Companies be Taking After Indigo Dispute?
What Measures Should Airline Companies be Taking After Indigo Dispute? 700 300 admin

IndiGo Airlines has been on the spot for the last few days, and more incidents of mishaps have just added fuel to the already raging fire. It’s almost like IndiGo is going through a rough phase and competitors are taking much advantage of the situation. Over the last few days IndiGo has been charged with […]

Providing Better Customer Service by Asking the Right Questions
Providing Better Customer Service by Asking the Right Questions 700 300 admin

Asking the right questions is as important as providing quick customer service, to earn customer loyalty. The journey to providing great customer experience starts with a few questions, some asked by the customer and some by the brand. These questions are especially effective towards bettering the customer experience touchpoints and starting a process towards providing […]

9 Ways to Increase Your Email Open Rates
9 Ways to Increase Your Email Open Rates 700 300 admin

If you are sending out hundreds of emails daily and noticing so many of them bouncing back, it’s time to rethink your email content as well as your marketing strategy. More often than not, you Emails bounce because of what your email has in store for the reader. If you are simply providing them with […]

brand advocacy
How to Build Brand Advocates on Social Media
How to Build Brand Advocates on Social Media 700 300 admin

Having a pool of brand advocates on social media can prove to be better than having an influencer who would not just charge you a lot for their influence, but will also end up being a onetime affair. What most brands fail to identify is the benefit of acknowledging brand advocates and investing in them […]

twitter hashtag
The Do’s and Don’ts of Hashtag Marketing
The Do’s and Don’ts of Hashtag Marketing 700 300 admin

Hashtag campaigns and general usage of hashtags is often considered as the cooler and more powerful way of expressing opinions about a certain thing (images and videos as well) or experience. Over the years however, hashtags have been used and overused and in a lot of cases even gone extremely wrong. While today’s millennials live […]

Sustainable CRM
Quick Tips About Customer Experience Sustainability
Quick Tips About Customer Experience Sustainability 700 300 admin

So far, we have discussed about bettering customer experience from the perspective of providing faster and relevant customer service, through various channels both online and offline. In fact, customer satisfaction, for the longest time has been associated with whether a complaint/query raised by the customer or prospect has been provided with a solution within the […]

Renew and Re-share Old Content to Increase Reach
Renew and Re-share Old Content to Increase Reach 750 300 admin

Have you ever heard of people looking at a photograph or painting just once and throwing it away? Of course not, right? So, why trash a piece of content after publishing/reading it once. Writers put in as much effort to create a good article as a painter does to draw a painting. Then, why isn’t […]

Influencer Marketing in 2017 and Social CRM Influencers You Should Follow
Influencer Marketing in 2017 and Social CRM Influencers You Should Follow 750 300 admin

  Twitter was built on the concept of following people and keeping track of what they are doing in their life. People follow only those who are either going to provide them entertainment, will keep them informed about certain topics they wish to know more about or people they look up to. These people who […]

Top 5 Industries that Doesn't Understand Customer Experience
Top 5 Industries that Doesn't Understand Customer Experience 150 150 admin

With the beginning of digital era, having a consistent brand voice isn’t easy. A few companies understand customer experience as cleaning up the mess efficiently or being responsive when needed. But, a Mckinsey study says,  companies need to move from touch points to journeys, to improve customer experience. Yet, a few industries consider CX as […]

Enterprise Level Advertising to be Introduced on WhatsApp
Enterprise Level Advertising to be Introduced on WhatsApp 150 150 admin

If you were one of the believers of WhatsApp being ad free forever, your dream is about to be shattered. There was a time when WhatsApp had almost mocked Facebook for being filled with ads, leave no space for privacy. In one of the statements, WhatsApp’s spokesperson had quoted “These days companies know literally everything […]

HOW TO BUILD LOYAL CUSTOMERS OUT OF ONLINE SHOPPERS?
HOW TO BUILD LOYAL CUSTOMERS OUT OF ONLINE SHOPPERS? 150 150 admin

It’s festive season and online shopping sites are buzzing with new collections in every category. Customers are constantly comparing and making choices, selecting one site over the other, one brand over the other, trying to strike the best deal. In fact, all online shopping sites are constantly running campaigns, related to sales and offers to […]

Customer Experience over Customer Delight
Customer Experience over Customer Delight 750 300 admin

What do my customers need? An astute Marketing Manager knows that customer experience(CX) is most crucial for his business. He lays importance on understanding how they can deliver better rather than what they deliver. To ameliorate CX, the savvy marketers focus on the journey instead of touch points to improve the experience. Yet, sometimes managers […]

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