Indian Elections and Slogan Wars- A Case Study

Indian Elections 2014 saw several interesting turning points and creative catchy one-liner slogans added color to this. We have seen both positive and negative impact of slogans on the masses in the past. Several parties have won elections while others have lost with their catchphrases, when they failed to impress the masses.
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In 2014, we witnessed a whole new edge of how slogans can help in boosting a candidate’s image. The best example would be the slogan,’Abki Baar Modi Sarkar’ (Modi for PM) used by BJP for promoting Narendra Modi.
The marketing campaigns carried out this year by different political parties have been very interesting. This ebook is a walk through these colorful slogans.
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