Automobile Industry in India is seeing the best growth rate possible. As of 2009, India is home to 40 million passenger vehicles and more than 2.6 million cars were sold in India in 2009 (an increase of 26%), making the country the second fastest growing automobile market in the world. (Source: Wikipedia)
With automobile brands going social, the communication has become more transparent than ever. From customer support to brand promotions, companies are using various strategies to win the hearts of their customers and acquire new customers in the social media space. The war is then about which brand is more socially active than the other.
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