Social media is rated as the top marketing channel for lead generation. Strengthening this point, 51 percent of Facebook users and 67 percent of twitter users say that they are most likely to buy a product from brands they like on Facebook or follow on Twitter. Now since we understand that social media is a great channel for lead generation, we have explained few tactics that can help you know how to use social media for lead generation.
Share content that showcases your USP (Unique Selling Proposition):
Illustrate your expertise through your content. A social media update is not just about creating some piece of content. It should create some value to the follower. You need to include links so that the core purpose is sufficed. Based on the response of your audience, you can update your social media strategy. If your content is share-worthy, every piece of content you produce is going to go viral. To create trendy and up-to-date social media updates, you need to follow the trends and know what’s happening in the market.
Use social links for promotion:
If you have a notion that having social media profiles or pages on your social web is enough to millions of followers, well you are absolutely wrong. Followers or customers won’t pour into your social media profiles and hence you need to make your own social media efforts. Gaining a great and loyal following on the social web takes a lot of time and efforts. So, start promoting about your social media presence and make them go viral. Include links of your social media profiles on your websites and blogs. Your promotional efforts might take time to show reports, but you are sure to be paid off.
Track conversations of your brands and competitors:
Traditional marketing is all about monologues but social media marketing is about dialogues, having conversations with customers and prospects. Social media has completely changed the perspective towards business. Brands are conversing and interacting with individuals. Once you get insights about your customers, competitors from their conversations, you can get a clear view about the platforms you need to focus on. You can get started by observing the comments you get on your social media profiles and slowly master the art of listening.
Address customers’ issues quickly:
When you get a feedback or a complaint from a customer or prospect, address it immediately if you think it can enhance your brand. But do not repeat the same mistake again. If you do not act on your learning, you might miss on valuable customers. Allot specific time just to check out for comments and answer customers’ issues.
Take advantage of your offline expertise:
Bring all the offline expertise you have created, online. Meet people, communicate and build relationships. Widen and foster relationships. Have insightful conversations with customers, ideate and address any issue they face.
Lastly, the better your customer service through social media, the higher would be your lead generation.
