Afghanistan Rules on Social Media this World Cup seasonAfghanistan Rules on Social Media this World Cup season admin admin https://secure.gravatar.com/avatar/42a6687a7e786ed2157ae4f74344aeec?s=96&d=mm&r=g
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Australia and Afghanistan has the highest profile performance indices (PPI) on Twitter – 100% and 98% respectively.
Afghanistan – playing its debut World Cup, has rightly targeted to reach their audience through social media, beating other Associate Members of ICC (Ireland, Scotland, UAE), playing the Cricket World Cup 2015.
Afghan Cricket Board has been successful in making its followers more interactive thereby capturing highest engagement percentage of 0.75% beating Australia (0.70%).
The Facebook page of Afghan Cricket Board (ACB) has an above average performance Index of 50% in effectively growing its fan base by actively engaging the fans through their regular posts on Facebook.
ACBs’ profile on Twitter has a PPI of 98%. The profile performance is an indicator of how many interactions happen on a profile, how engaged the followers are and how fast a profile is growing.
Few interesting facts:
1. With the fact that IND vs PAK (15/02/15 WC match) tickets got sold out within 12mins of going on sale, thought the India vs. Pakistan game was the most talked about? If Twitter hashtags were shoutouts, the most talked about match during the Group Stage was actually Pakistan vs. Zimbabwe (PAKvZIM) match garnering 47,487 hashtag mentions. Looks like Pakistan’s dismal performance led to quite an uproar among Tweeple around the world!
2. Team India has the highest number of fan followers on Twitter. However, it has the lowest PPI of 29% compared to all other teams.
3. Star Sports’ ‘Mauka Mauka’ campaign resonated exceptionally well among World Cup fans yielding a cumulative of 7.9 million views across the five videos shared on YouTube.
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